Abstract
In a typical service-producing organisation, two types of factors (operation and quality based) are required to be considered for developing its performance and evaluation system. While operation-based service characteristics highlight the features of service activities that are needed to be pursued or controlled by any service organisation in an efficient and effective manner so as to increase service outputs and performance, the quality-based characteristics describe its most pertinent feature – quality of service. The multifarious effect of a service is transformed into judgement about its quality by the customers, and a corresponding attempt by service personnel to meet different quality characteristics is to be ensured. Identification of several pertinent service characteristics and choice of suitable performance measures for them are the primary requirements for the development of a methodology for service performance measurement and evaluation. In this paper, details of the application of such a methodology in a service organisation are elaborated highlighting essentially the kinds of relationships among a relevant set of operation- and quality-based performance measures and overall organisational performance to demonstrate the efficacy of the proposed methodology.
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Patra, A., Ray, P.K. (2016). Measurement and Evaluation of Service Productivity: A Holistic Approach. In: Mandal, P., Vong, J. (eds) Smart Technologies for Smart Nations. Managing the Asian Century. Springer, Singapore. https://doi.org/10.1007/978-981-287-585-3_5
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DOI: https://doi.org/10.1007/978-981-287-585-3_5
Publisher Name: Springer, Singapore
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