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Bumiputra Entrepreneurs’ Perception and Propensity to Sustainable Entrepreneurship

  • Conference paper
Islamic perspectives relating to business, arts, culture and communication

Abstract

Islam emphasizes on making a living through entrepreneurship and also conserving natural capital. The Islamic teaching is very much related to sustainable entrepreneurship. As an Islamic country, there are a great number of Muslims living in Malaysia. However, how Muslim entrepreneurs perceive sustainable entrepreneurship still remains unknown. As such, this study was conducted to examine the influence of Bumiputra entrepreneurs’ perceptions on the propensity to sustainable entrepreneurship. Based on the questionnaire survey conducted on 242 randomly selected Bumiputra entrepreneurs in Malaysia, the results concluded that perceived desirability and perceived feasibility significantly and positively influenced their propensity to sustainable entrepreneurship. The findings have shed some light on the importance of perception in promoting sustainable entrepreneurship. Suggestions for future researchers have also been put forth.

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Acknowledgment

The authors would like to express their deepest appreciation to the Ministry of Higher Education (MOHE) Malaysia for funding this research project under the Research Acculturation Grant Scheme (RAGS) [600-RMI/RAGS 5/3 (160/2012)] and Universiti Teknologi MARA (UiTM) Melaka for the support and motivation.

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Authors and Affiliations

  1. Universiti Teknologi MARA, Kampus Bandaraya Melaka, Shah Alam, Malaysia

    W. L. Koe & O. Roaimah

  2. Pejabat Hal Ehwal Pelajar dan Alumni, Universiti Teknikal Malaysia Melaka, Durian Tunggal, Malaysia

    A. M. Izaidin

Authors
  1. W. L. Koe
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  2. O. Roaimah
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  3. A. M. Izaidin
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Corresponding author

Correspondence to W. L. Koe .

Editor information

Editors and Affiliations

  1. Universiti Teknologi MARA, Alor Gajah, Melaka, Malaysia

    Roaimah Omar

  2. Universiti Teknologi MARA, Shah Alam, Malaysia

    Hasan Bahrom

  3. Universiti Teknologi MARA, Alor Gajah, Melaka, Malaysia

    Geraldine de Mello

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Koe, W.L., Roaimah, O., Izaidin, A.M. (2015). Bumiputra Entrepreneurs’ Perception and Propensity to Sustainable Entrepreneurship. In: Omar, R., Bahrom, H., de Mello, G. (eds) Islamic perspectives relating to business, arts, culture and communication. Springer, Singapore. https://doi.org/10.1007/978-981-287-429-0_25

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