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Enhancing Business Performance Through Supply Chain Integration Strategy of Food Processing Industry in Malaysia: A Conceptual Paper

  • Conference paper
Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Abstract

The contribution of the food processing industry in Malaysia to the economic development of the country is significant. Presently, this industry is experiencing continuous and rapid growth as consumer demand for processed food increased in both local and global market. However, many food processing firms in Malaysia failed due to their inability to cope with micro and macro challenges. In addition, many are unable to maintain their position in the market and have difficulty to improve their business performances. This situation is also escalated by the high involvement of small- and medium-scale companies in this industry that have limited tangible and intangible advantages. It is postulated that effective involvement of the food processing manufacturers in supply chain integration is important as this strategy would enable them to become more competitive and be able to cope with rapid market demand. As such, the objective of this article is to gather evidences that indicate the impact of supply chain integration practice on firm’s operational performance in the context of the food processing industry in Malaysia. To do this, a conceptual model is proposed based on the literature review and the analysis of in-depth interview responses conducted with the food processing manufacturers. The accumulated literature and exploratory study find that the concept of supply chain integration that comprises internal, supplier and customer integration is an important relational factor to improve business performance. The study will provide important implications for the management in this industry to understand the best practices or strategies that contribute to the success of the firm.

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Author information

Authors and Affiliations

  1. Faculty of Business Management, Universiti Teknologi MARA, Selangor, Malaysia

    Zurita Mohd Saleh & Rosmimah Mohd Roslin

Authors
  1. Zurita Mohd Saleh
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  2. Rosmimah Mohd Roslin
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Corresponding author

Correspondence to Zurita Mohd Saleh .

Editor information

Editors and Affiliations

  1. Universiti Teknologi MARA, Shah Alam, Malaysia

    Jaafar Pyeman

  2. Universiti Teknologi MARA, Shah Alam, Malaysia

    Wan Edura Wan Rashid

  3. Universiti Teknologi MARA, Shah Alam, Malaysia

    Azlina Hanif

  4. Universiti Teknologi MARA, Shah Alam, Malaysia

    Syed Jamal Abdul Nasir Syed Mohamad

  5. Universiti Teknologi MARA, Shah Alam, Malaysia

    Peck Leong Tan

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Saleh, Z.M., Roslin, R.M. (2016). Enhancing Business Performance Through Supply Chain Integration Strategy of Food Processing Industry in Malaysia: A Conceptual Paper. In: Pyeman, J., Wan Rashid, W., Hanif, A., Syed Mohamad, S., Tan, P. (eds) Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014). Springer, Singapore. https://doi.org/10.1007/978-981-287-426-9_28

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