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Narcissism as Predictor of Facebook Usage Among Students in a Malaysian Public University

  • Maria Chong Abdullah
  • Lim Mei Ling
  • Samsilah Roslan
Conference paper

Abstract

The emergence of social networking site such as Facebook (FB) has earned notable popularity among university students. As such, this study is made important and vital as there is a staggering population among undergraduate students in Malaysia who participate in FB activities. Based on the Hyperpersonal Computer-Mediated Communication (CMC) Model, this study aims to investigate the relationship between narcissism and FB usage among students enrolled in a Malaysian public university. The level and gender differences in FB usage were also examined. In this study, 302 students from the Faculty of Educational Study in one of the public universities were selected as participants in the study. Employing a correlational research design, two sets of research instruments comprising of Facebook Intensity Scale (FBI) and Narcissism Personality Inventory-16 (NPI-16) were utilized to address the research objectives. Findings from this study showed significant and positive correlation between narcissism and FB usage in terms of number of FB friends, time spent on FB, and emotional connectedness to FB, while no significant differences were found between male and female students in relation to FB usage. In conclusion, narcissism possessed by undergraduates is found to contribute to their participation in FB activities regardless of their gender differences.

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Copyright information

© Springer Science+Business Media Singapore 2014

Authors and Affiliations

  • Maria Chong Abdullah
    • 1
  • Lim Mei Ling
    • 1
  • Samsilah Roslan
    • 1
  1. 1.Faculty of Educational StudiesUniversity Putra MalaysiaSerdangMalaysia

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