Abstract
The advent of the World Wide Web created new digital worlds consisting of networked blogs, websites, chatrooms and forums for every topic under the sun (or in the shadows). An unintended side effect of such digital communities is that they have enabled individuals with extreme beliefs to find others to validate their grievances and encourage them to action. One of the largest and most notable of these communities is known as the ‘Manosphere’, an anti-women digital world that foments extreme misogyny, dehumanising women and, at its deepest levels, advocating for violence against all things feminist. This chapter will lay out the contours of the Manosphere and illuminate the major threats arising from this online space.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The term Manosphere first appeared on a Blogspot Blog to describe the online community of interest groups focused on men. Later popularised by Ian Ironwood—porn marketer and pseudonymous author of the self-published The Manosphere: A New Hope for Masculinity. See: Ging, D. 2017. Alphas, Betas, and Incels: Theorizing the Masculinities of the Manosphere. Men and Masculinities, 1097184X1770640. Ironwood, I. 2013. The Manosphere: A New Hope for Masculinity. Otto, NC: Red Pill Press.
- 2.
Though this is the cornerstone definition of hegemonic masculinity, the idea has been critiqued by both its originator and others. See Connell, R. W. & Messerschmidt, J. W. 2005. Hegemonic Masculinity: Rethinking the Concept. Gender and Society, 19, 829-859, Demetriou, D. Z. 2001. Connell’s Concept of Hegemonic Masculinity: A Critique. Theory and Society, 30, 337–361.
- 3.
Toxic masculinity in this context can be understood as masculinity that “involves the need to aggressively compete and dominate other and encompasses the most problematic proclivities in men”. See Kupers, T. A. & Rochlen A. B. 2005. Toxic masculinity as a barrier to mental health treatment in prison. Journal of Clinical Psychology, 61, 713–724.
- 4.
This observation is based on six months of immersive familiarisation undertaken by the author on incels.me and the Reddit subreddit r/braincels before it was banned in 2019. Ethical clearance for human research was received for the research.
- 5.
This observation is based on six months of immersive familiarisation undertaken by the author in on incels.me and the Reddit subreddit r/braincels before it was banned in 2019. Ethical clearance for human research was received for the research.
References
Alzahrani, H. (2016). Artificial Intelligence: Uses and Misuses. Global Journal of Computer Science and Technology, 16(1), 21–26.
Anonymous. (2009). The Rosetta Stone of Women’s Behavior [Online]. r/TheRedPill: Reddit. Retrieved January 29, 2020, from http://archive.is/LP5eO
Anti-Defamation League, C. O. E. (n.d.). When Women are the Enemy: The Intersection of Misogyny and White Supremacy. Anti-Defamation League.
Barlow, R. (2018). Call It What You Want—The ‘Incel Rebellion’ Is Terrorism. Cognoscenti, 30 April.
Bartlett, J., Norrie, R., Patel, S., Rumpel, R., & Wibberley, S. (2014). Misogyny on Twitter.
Bates, L. (2021). Men Who Hate Women: From Incels to Pickup Artists: The Truth About Extreme Misogyny and How It Affects Us All. Sourcebooks, Inc.
Baumeister, R. F., & Mendoza, J. P. (2011). Cultural Variations in the Sexual Marketplace: Gender Equality Correlates with More Sexual Activity. The Journal of Social Psychology, 151, 350–360.
Baumeister, R. F., & Vohs, K. D. (2004). Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions. Personality and Social Psychology Review, 8, 339–363.
Bennett, W. L. (2012). The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation. The Annals of the American Academy of Political and Social Science, 644, 20–39.
Bennett, W. L., & Segerberg, A. (2012). The Logid of Connective Action: Digital Media and the Personalization of Contentious Politics. Information, Communication & Society, 15, 739–768.
Blodgett, B., & Salter, A. (2018). Ghostbusters is For Boys: Understanding Geek Masculinity’s Role in the Alt-Right. Communication, Culture & Critique, 11, 133–146.
Blommaert, J. (2018). Online-Offline Modes of Identity and Community: Elliot Rodger’s Twisted World of Masculine Victimhood. Cultural Practices of Victimhood. Routledge.
Braithwaite, A. (2016). It’s About Ethics in Games Journalism? Gamergaters and Geek Masculinity. Social Media +Society, 2, 205630511667248.
Brzuszkiewicz, S. (2020). Incel Radical Milieu and External Locus of Control. The Hague (ICCT) Evolution in Counter-Terrorism. The International Centre for Counter-Terrorism.
Cauterucci, C. (2017). Besty DeVos Plans to Consult Men’s Rights Trolls about Campus Sexual Assult. Slate. Online: Notable.
Cauterucci, C. (2016). Members of a Men’s rights Group Sued a Women’s Networking Group for Sex Discrimination. Slate. Online.
Chan, E. (2020). The Rise of the Manosphere and Extremist Gender-Based Ideological Groups Online. Women’s Policy Journal of Harvard, 14, 56–68.
Citron, D. K. (2014). Hate Crimes in Cyberspace. Harvard University Press.
Citron, D. K., & Franks, M. A. (2014). Criminalizing Revenge Porn. Wake Forest Law Review, 49, 345.
Citron, D. K., & Norton, H. (2011). Intermediaries and Hate Speech: Fostering Digital Citizenship for Our Information Age. Boston University Law Review, 91, 1435.
CNN Staff. (2014). Transcript of Video Linked to Santa Barbara Mass Shooting. CNN, 28 May.
Connell, R. W. (1987). Gender and Power: Society, the Person and Sexual Politics. Allen & Unwin.
Connell, R. W. (1995). Masculinities. University of California Press.
Connell, R. (2005). Masculinities. Allen & Unwin.
Connell, R. W., & Messerschmidt, J. W. (2005). Hegemonic Masculinity: Rethinking the Concept. Gender and Society, 19, 829–859.
Conway, M. (2020). Routing the Extreme Right: Challenges for Social Media Platforms. The RUSI Journal, 165, 108–113.
Cosma, S., & Gurevich, M. (2020). Securing Sex: Embattled Masculinity and the Pressured Pursuit of Women’s Bodies in Men’s Online Sex Advice. Feminism & Psychology, 30, 42–62.
Coston, B. M., & Kimmel, M. (2012). White Men as the New Victims: Reverse Discrimination Cases and the Men’s Rights Movement. Nevada Law Journal, 13, 368.
Crawford, B., & Keen, F. (2021). Incel Culture; What We’ve Learned from Investigating Plymouth Attacker’s Digital Footprint. The Conversation [Online]. Retrieved August 19, 2021, from https://theconversation.com/incel-culture-what-weve-learned-from-investigating-plymouth-attackers-digital-footprint-166305
Cristina, A. (2015). Terrorism, Communication and New Media: Explaining Radicalization in the Digital Age. Perspectives on Terrorism (Lowell), 9, 49–59.
Deb, A., Donohue, S., & Glaisyer, T. (2017). Is Social Media a Threat to Democracy?: The Omidyar Group.
Demetriou, D. Z. (2001). Connell’s Concept of Hegemonic Masculinity: A Critique. Theory and Society, 30, 337–361.
Domise, A. (2018). The Hidden Crisis That’s Fuelling the ‘Incel Rebellion’. Macleans.
Dragiewicz, M., Burgess, J., Matamoros-Fernández, A., Salter, M., Suzor, N. P., Woodlock, D., & Harris, B. (2018). Technology Facilitated Coercive Control: Domestic Violence and the Competing Roles of Digital Media Platforms. Feminist Media Studies, 18, 609–625.
Eddington, S. M. (2020). Alt-Resilience: A Semantic Network Analysis of Identity (Re) Construction in an Online Men’s Rights Community. Journal of Applied Communication Research, 48, 114–135.
Edstrom, M. (2016). The Trolls Disappear in the Light: Swedish Experiences of Mediated Sexualised Hate Speech in the Aftermath of Behring Breivik. International Journal for Crime, Justice and Social Democracy, 5, 96–106.
Fahs, B. (2011). Thinking with Irigaray. State University of New York Press.
Farrell, T., Fernandez, M., Novotny, J. & Alani, H. (2019). Exploring Misogyny Across the Manosphere in Reddit. Proceedings of the 10th ACM Conference on Web Science. ACM.
Flood, M., Dragiewicz, M., & Pease, B. (2018). Resistance and Backlash to Gender Equality: An Evidence Review. Queensland University of Technology, Crime and Justice Research Centre.
Futrelle, D. (2012). Register-Her was a Fake “Offenders Registry” Run by Misogynists, Designed to Vilify and Intimidate Women [Online]. Retrieved December 11, 2021, from http://wehuntedthemammoth.com/2012/12/17/register-her-is-a-fake-offenders-registry-run-by-misogynists-designed-to-vilify-and-intimidate-women/
Futrelle, D. (2018). Incels Hail Toronto Van Drive Who Killed 10 as a New Elliot Rodger, Talk of Future Acid Attacks and Mass Rapes. WeHuntedTheMammoth [Online]. Retrieved January 31, 2020, from http://www.wehuntedthemammoth.com/2018/04/24/incels-hail-toronto-van-driver-who-killed-10-as-a-new-elliot-rodger-talk-of-future-acid-attacks-and-mass-rapes/
Gilmore, D. D. (1990). Manhood in the Making: Cultural Concepts of Masculinity. Yale University Press.
Ging, D. (2017). Alphas, Betas, and Incels: Theorizing the Masculinities of the Manosphere. Men and Masculinities, 1097184X1770640.
Gurr, T. R. (2011). Why Men Rebel. Routledge, Taylor & Francis Group.
Haider, S. (2016). The Shooting in Orlando, Terrorism or Toxic Masculinity (or Both?). Men and Masculinities, 19, 555–565.
Hendrix, S. (2019). How Male Supremacy Fueled Scott Paul Beierle’s Incel Attack on Florida Yoga Studio. The Washington Post, 7 June.
Herring, S. (1996). Gender and Democracy in Computer-Mediated Communication. In R. Kling (Ed.), Computerization and Controversy: Value Conflicts and Social Choices (2nd ed.). Academic Press.
Hoffman, B., & Ware, J. (2020). Incles: America’s Newest Domestic Terrorism Threat. Lawefare [Online]. Retrieved January 12, 2021, from https://www.lawfareblog.com/incels-americas-newest-domestic-terrorism-threat
Hoffman, B., Ware, J., & Shapiro, E. (2020). Assessing the Threat of Incel Violence. Studies in Conflict and Terrorism, 43, 565–587.
Ironwood, I. (2013). The Manosphere: A New Hope for Masculinity. Red Pill Press.
Jane, E. A. (2014a). ‘Back to the Kitchen, Cunt’: Speaking the Unspeakable about Online Misogyny. Continuum (Mount Lawley, W.A.), 28, 558–570.
Jane, E. A. (2014b). Your a Ugly, Whorish, Slut. Feminist Media Studies, 14, 531–546.
Jeffries, R. (1992). How to Get the Women You Desire into Bed. Jeffries Publishing.
Jie Liang, L. (2017). Digital Environments. transcript Verlag.
Jones, C., Trott, V., & Wright, S. (2020). Sluts and Soyboys: MGTOW and the Production of Misogynistic Online Harassment. New Media & Society, 22, 1903–1921.
Kalish, R., & Kimmel, M. (2010). Suicide by Mass Murder: Masculinity, Aggrieved Entitlement, and Rampage School Shootings. Health Sociology Review, 19, 451–464.
Kellner, D. (2015). Guys and Guns Amok: Domestic Terrorism and School Shootings from the Oklahoma City Bombing to the Virginia Tech Massacre. Routledge.
Kendall, L. (2002). Hanging Out in the Virtual Pub: Masculinities and Relationships Online. University of California Press.
Kessler, G., Maye, D., & Richman, A. (n.d.). Artificial Intelligence in Shaping Preferences and Countering the Radicalization Process. White Paper for the Decadal Survey of the Social and Behavioral Sciences for National Security.
Kimmel, M. S. (2013). Angry White Men American Masculinity at the End of an Era. Nation Books.
King, A. (2018). Feminism’s Flip Side: A Cultural History of the Pickup Artist. An Interdisciplinary Quarterly, 22, 299–315.
Kuehn, K. M., & Salter, L. A. (2020). Assessing Digital Threats to Democracy, and Workable Solutions: A Review of the Recent Literature. International Journal of Communication (Online), 2589.
Kupers, T. A., & Rochlen, A. B. (2005). Toxic Masculinity as a Barrier to Mental Health Treatment in Prison. Journal of Clinical Psychology, 61, 713–724.
Leaper, C., & Van, S. R. (2008). Masculinity Ideology, Covert Sexism, and Perceived Gender Typicality in Relation to Young Men’s Academic Motivation and Choices in College. Psychology of Men & Masculinity, 9, 139–153.
Levintova, H. (2016). These Men’s Rights Activists Are Suing Women’s Groups for Meeting Without Men. Mother Jones. Online.
Lewis, R., Rowe, M., & Wiper, C. (2017). Online Abuse of Feminists as An Emerging form of Violence Against Women and Girls. British Journal of Criminology, 57, 1462–1481.
Lin, J. L. (2017). Antifeminism Online: MGTOW (Men Going Their Own Way) (F. Urte Undine, K. Steffen, F. Samantha, & Mike, T., Eds.). transcript Verlag.
Manne, K. (2017). Down Girl: The Logic of Misogyny. Oxford University Press.
Marche, S. (2016). Swallowing the Red Pill: A Journey to the Heart of Modern Misogyny. The Guardian, 14 April.
Marwick, A., & Lewis, R. (2017). Media Manipulation and Disinformation Online. Data & Society Research Institute.
Massanari, A. (2017). #Gamergate and The Fappening: How Reddit’s Algorithm, Governance, And Culture Support Toxic Technocultures. New Media & Society, 19, 329–346.
Menzie, L. (2020). Stacys, Beckys, and Chads: The Construction of Femininity and Hegemonic Masculinity within Incel Rhetoric. Psychology and Sexuality, 1–17.
Messerschmidt, J. W. (2019). The Salience of “Hegemonic Masculinity”. Men and Masculinities, 22, 85–91.
Messner, M. A. (1998). The Limits of “The Male Sex Role”: An Analysis of the Men’s Liberation and Men’s Rights Movements’ Discourse. Gender & Society, 12, 255–276.
Nadim, M., & Fladmoe, A. (2021). Silencing Women? Gender and Online Harassment. Social Science Computer Review, 39, 245–258.
Nicholas, L., Agius, C., & Proquest. (2018). The Persistence of Global Masculinism: Discourse, Gender and Neo-Colonial Re-Articulations of Violence. Palgrave Macmillan.
O’Malley, N. (2017). Killer Elliot Rodger Linked to ‘Pick-Up Artists’ Websites. Sydney Morning Herald, 31 May 2014.
Parrott, D. J. (2009). Aggression Toward Gay Men as Gender Role Enforcement: Effects of Male Role Norms, Sexual Prejudice, and Masculine Gender Role Stress. Journal of Personality, 77, 1137–1166.
Pittaro, M. L. (2007). Cyber Stalking: An Analysis of Online Harassment and Intimidation. International Journal of Cyber Criminology, 1, 180–197.
Pleck, J. H., Sonenstein, F. L., & Ku, L. C. (1993). Masculinity Ideology and Its Correlates. In S. Oskamp & M. Costanzo (Eds.), Gender Issues in Contemporary Society. SAGE Publications, Inc.
Powell, A., Stratton, G., & Cameron, R. (2018). Digital Criminology: Crime and Justice in Digital Society. Routledge, Taylor & Francis Group.
Rafail, P., & Freitas, I. (2019). Grievance Articulation and Community Reactions in the Men’s Rights Movement Online. Social Media + Society, 5.
Reeck, C., Johnson, E., Castelo, N., Weber, E., & Jachimowicz, J. (2016). Who Gets Nudged? How Choice Architecture Interventions Interact with Preferences. Association for Consumer Research, 723.
Ribeiro, M. H., Blackburn, J., Bradlyn, B., De Cristofaro, E., Stringhini, G., Long, S., Greenberg, S., & Zannettou, S. (2020). The Evolution of the Manosphere Across the Web. Proceedings of the International AAAI Conference on Web and Social Media, 15(1), 196–207.
Ricard, A. (2018). How Sad Boys Get Angry. Medium. Online.
Rodger, E. (2014). My Twisted World. online.
Romano, A. (2018). How the Alt-Right’s Sexism Lures Men into White Supremacy. Vox.
Schmitz, R., & Kazyak, E. (2016). Masculinities in Cyberspace: An Analysis of Portrayals of Manhood in Men’s Rights Activist Websites. SocialSsciences (Basel), 5, 18.
Serna, J. (2015). Elliot Rodger Meticulously Planned Isla Vista Rampage, Report Says. Los Angeles Times. 19 February.
Shirky, C. (2011). The Political Power of Social Media: Technology, the Public Sphere, and Political Change. Foreign Affairs, 90(1), 28–41. http://www.jstor.org/stable/25800379
Silva, J. R., Capellan, J. A., Schmuhl, M. A., & Mills, C. E. (2021). Gender-Based Mass Shootings: An Examination of Attacks Motivated by Grievances Against Women. Violence Against Women, 27, 2163–2186.
Sobieraj, S. (2020). Credible Threat: Attacks Against Women Online and the Future of Democracy. Oxford University Press.
Southern Poverty Law Center. (2021). Daryush “Roosh” Valizadeh [Online]. Online. Retrieved December 11, 2021, from https://www.splcenter.org/fighting-hate/extremist-files/individual/daryush-roosh-valizadeh
Southern Poverty Law Center. (n.d.). Male Supremacy [Online]. Retrieved May 27, 2019, from https://www.splcenter.org/fighting-hate/extremist-files/ideology/male-supremacy
Suler, J. (2004). The Online Disinhibition Effect. CyberPsychology & Behavior, 7, 321–326.
Sunstein, C. R. (2002). The Law of Group Polarization. Journal of Political Philosophy, 10(2), 175–195.
The Futurist. (2013). The Misandry Bubble [Online]. The Futurist. Retrieved January 27, 2020, from http://puerarchy.com/wp-content/uploads/2014/04/TheFuturist_TheMisandryBubble.pdf
Thorleifsson, C., & Düker, J. (2021). Lone Actors in Digital Environments. European Commission, Radicalisation Awareness Network.
Tomassi, R. (2001). Women in Love. The Rational Male [Online]. Retrieved January 29, 2020, from https://therationalmale.com/2011/12/27/women-in-love/
Tomassi, R. (2012). Of Love and War. The Rational Male [Online]. Retrieved January 29, 2020, from https://therationalmale.com/2012/09/11/of-love-and-war/
Tranchese, A., & Sugiura, L. (2021). ‘I Don’t Hate All Women, Just Those Stuck-Up Bitches’: How Incels and Mainstream Pornography Speak the Same Extreme Language of Misogyny. Violence Against Women. https://doi.org/10.1177/1077801221996453.
Trott, V. (2020). Connective Crowds: The Organizational Structure of a Feminist Crowd in the #TakeDownJulienBlanc Campaign. In O. Guntarik & V. Grieve-Williams (Eds.), From Sit-ins to# Revolutions: Media and the Changing Nature of Protests. Bloomsbury Publishing.
Turton-Turner, P. (2013). Villainous Avatars: The Visual Semiotics of Misogyny and Free Speech in Cyberspace. Forum on Public Policy: A Journal of the Oxford Round Table. Forum on Public Policy.
Van Valkenburgh, S. P. (2018). Digesting the Red Pill: Masculinity and Neoliberalism in the Manosphere. Men and Masculinities, XX, 1–20.
Venäläinen, S. (2020). Reversing Positions: Constructions of Masculine Victimhood in Online Discussions about Intimate Partner Violence Committed by Women. Men and Masculinities, 23, 772–787.
Vyshali, M. (2013). FCJ-158 Tits or GTFO: The Logics of Misogyny on 4chan’s Random—/b. Fibreculture Journal, 108–131.
Wadhwa, P., & Bhatia, M. P. S. (2015). An Approach for Dynamic Identification of Online Radicalization in Social Networks. Cybernetics and Systems, 46, 641–665.
Widman, L., & Mcnulty, J. K. (2010). Sexual Narcissism and the Perpetration of Sexual Aggression. Archives of Sexual Behavior, 39, 926–939.
Wolak, J. J. D., Mitchell, K. J. P. D., & Finkelhor, D. P. D. (2007). Does Online Harassment Constitute Bullying? An Exploration of Online Harassment by Known Peers and Online-Only Contacts. Journal of Adolescent Health, 41, S51–S58.
Wood, G. (2018). ISIS Tactics Have Spread to Other Violent Actors. The Atlantic.
Wright, S., Trott, V., & Jones, C. (2020). The Pussy Ain’t Worth It, Bro’: Assessing the Discourse and Structure of MGTOW. Information, Communication & Society, 23, 908–925.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Zimmerman, S. (2023). Dangerous Misogyny of the Digital World: The Case of the Manosphere. In: Kath, E., Lee, J.C.H., Warren, A. (eds) The Digital Global Condition. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-9980-2_5
Download citation
DOI: https://doi.org/10.1007/978-981-19-9980-2_5
Published:
Publisher Name: Palgrave Macmillan, Singapore
Print ISBN: 978-981-19-9979-6
Online ISBN: 978-981-19-9980-2
eBook Packages: Social SciencesSocial Sciences (R0)