Abstract
Fuben-eki refers to the benefits obtained by daring to accept inconvenience, and Fuben-eki System Theory is a design theory of products, services, and systems based on Fuben-eki. Fuben-eki System Theory actively acknowledges the value and significance of inconvenience and is the antithesis of the uncritical pursuit of rationality and elimination of waste. In this respect, the Fuben-eki System Theory is compatible with travel, especially with a type of travel that does not have a specific goal in mind. In this study, we rethought the significance of travel from the perspective of the Fuben-eki System Theory in order to transform the meaning of travel itself and create new value in travel. As a result, a new travel commerce/social shopping application, HAKOBIYA, was devised. HAKOBIYA successfully accomplished a number of downloads and a very large gross merchandise value, and it became the first large-scale social implementation of a business model based on the Fuben-eki Theory.
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Shirakawa, T. (2023). Application of Fuben-eki to Travel Commerce and its Large-Scale Social Implementation. In: Kawakami, H. (eds) Systems Design Based on the Benefits of Inconvenience. Translational Systems Sciences, vol 31. Springer, Singapore. https://doi.org/10.1007/978-981-19-9588-0_8
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DOI: https://doi.org/10.1007/978-981-19-9588-0_8
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