Abstract
In this study, AR technology was combined with product packaging to create a multi-objective recognition database and embed it into the community group buying mini program to improve the problem of single product packaging recognition and low functionality. Using Unity 3D engine and Vuforia to build AR scenes, realize the interconnection between virtual scenes and the real world, increase particle effects to enhance the fun of interaction, and intuitively understand the details of required products. The study combines the augmented reality technology and product packaging, from dimensional proceed with, put forward a new digital and recycled packaging new direction, to identify the personalized AR for specific population development, improve the functional sex of the packaging design, innovation of product packaging information display, realize the consumers and the depth of fusion products.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Liu, Y., Wang, D.: Application of computer software photoshop to tea packaging design. Fujian Tea 42(04), 168 (2020)
Yang, Y.: Research on the application of modern information technology in packaging design. J. Hunan Univ. Sci. Technol. 245(02), 154–156 (2018)
Krishna, A., Cian, L., Aydınoğlu, N.Z.: Sensory aspects of package design. J. Retail. 93(1), 43–54 (2017)
Azuma, R.T.: A survey of augmented reality. Presence Teleoperators Virtual Environ. 6(4), 355–385 (1997)
Sanna, A., Manuri, F.: A survey on applications of augmented reality. Adv. Comput. Sci. Int. J. 5(1), 18–27 (2016)
Wang, X., Ong, S.K., Nee, A.Y.C.: A comprehensive survey of augmented reality assembly research. Adv. Manuf. 4, 1–22 (2016)
Zhang, Y.: Application and analysis of augmented reality technology in modern packaging design. Western Leather 128 (2020)
Cascini, G., et al.: Exploring the use of AR technology for co-creative product and packaging design. Comput. Ind. 123 (2020)
Zhao, P.F., Chen, T.E., Wang, W., et al.: Research on the agricultural skills training based on the motion-sensing technology of the leap motion (2015)
Sabir, M., Prakash, J.: Virtual reality: a review. In: 2nd International Conference on Advance Trends in Engineering and Technology (2014)
Guo, J., Du, W.: Research on packaging information design based on AR technology. Packag. Eng. 38(06), 26–29 (2017)
Li, Y., Su, Y.: Interactive design of food packaging based on AR technology. Packag. Eng. 40(02), 60–64 (2019)
Li, S., Si, Z., Li, H.: Design and development of Longjing tea packaging APP based on AR technology. Packag. Eng. 41(15), 176–180 (2020)
Tan, P., Wang, M., Fu, T., Ji, Y.: Cultural heritage AR interaction design based on experiential learning theory. Packag. Eng. 1–7 (2020)
Jianshu: Principles of AR Technology [EB/OL]
https://www.jianshu.com/p/3aaclec6ea2f. Accessed 18 Mar 2021
Ji, W., Li, J.: Research on the barrier-free design of packaging visual information based on the concept of universal design. Ind. Des. 11, 61–63 (2020)
El Habbak, H., Cushnan, D.: Developing AR Games for iOS and Android, p. 9. Packt Publishing (2013)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Ren, C., Si, Z., Zhou, Z., Yan, M. (2023). Research and Application of Multi-dimensional Virtual Simulation Packaging Based on AR Technology. In: Xu, M., Yang, L., Zhang, L., Yan, S. (eds) Innovative Technologies for Printing and Packaging. CACPP 2022. Lecture Notes in Electrical Engineering, vol 991. Springer, Singapore. https://doi.org/10.1007/978-981-19-9024-3_14
Download citation
DOI: https://doi.org/10.1007/978-981-19-9024-3_14
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-19-9023-6
Online ISBN: 978-981-19-9024-3
eBook Packages: EngineeringEngineering (R0)