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Method Development

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Understanding Political Public Relations Techniques

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Abstract

The methodological considerations and techniques used in this study of inauguration speeches involves a qualitative framework for the discursive analysis of the political public relations (PPR). This was assisted by the use of computer-assisted qualitative data analysis (CAQDA) software, as will be discussed in more detail below.

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Notes

  1. 1.

    Each of the software companies provided supporting documents and research, so potential users can see how it was developed and tested and have confidence in the advertised accuracy and functionality.

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Authors and Affiliations

  1. University of Newcastle Australia, Newcastle, NSW, Australia

    Albina Gayoso

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  1. Albina Gayoso
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Gayoso, A. (2023). Method Development. In: Understanding Political Public Relations Techniques. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-7599-8_2

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