Skip to main content

Social Media as Communication–Transformation Tools

  • Conference paper
  • First Online:
Information Systems for Intelligent Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 324))

  • 428 Accesses

Abstract

Social media is rapidly being used for a range of purposes, including communication, education, collaboration, and a variety of other factors that have had an impact on society throughout time. Even while it has become widespread, it is also a double-edged sword that may lead to negative repercussions such as social media addiction if not managed properly. Despite this, little attention has been dedicated to explaining the components that lead to social media addiction and dependence. This study will investigate the interaction between social media and people by investigating the influences and consequences of social media use on the behaviour of social media users, as well as interpretations of the beliefs that individuals hold about social media addiction and addiction to other forms of media. It is based on a survey on the topic that enabled people to express their opinions on social media use and responses. The survey was conducted online. People aged 18 and above who lived in Bangkok and the Metropolitans of 150 individuals were surveyed regarding their social media usage habits, including how they responded to which social media resources they used, and about their social media usage behaviours that were negatively correlated with the balance of their social media usage habits.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 329.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Boahene, K.O., Fang, J., Sampong, F.: Social media usage and tertiary students’ academic performance: examining the influences of academic self-efficacy and innovation characteristics. Sustainability 11(8), 2431 (2019). https://doi.org/10.3390/su11082431

    Article  Google Scholar 

  2. Chan-Olmsted, S.M., Cho, M., Lee, S.: User perceptions of social media: a comparative study of perceived characteristics and user profiles by social media. Online J. Commun. Media Technol. 3(4) (2013). https://doi.org/10.29333/ojcmt/2451

  3. Chou, W., Ying S., Hunt, Y., Moser, R., Hesse, B.: Social media use in the United States: implications for health communication. PsycEXTRA Dataset (2009). https://doi.org/10.1037/e521582014-115

  4. Choudhury, M., Counts, S., Horvitz, E.: Social media as a measurement tool of depression in populations. In: Proceedings of the 5th Annual ACM Web Science Conference on WebSci ’13, 2013. https://doi.org/10.1145/2464464.2464480

  5. Fu, J., Shang, R.-A., Jeyaraj, A., Sun, Y., Hu, F.: Interaction between task characteristics and technology affordances. J. Enterp. Inf. Manag. 33(1), 1–22 (2019). https://doi.org/10.1108/jeim-04-2019-0105

    Article  Google Scholar 

  6. Kavanaugh, A.L., Fox, E.A., Sheetz, S.D., Yang, S., Li, L.T., Shoemaker, D.J., Natsev, A., Xie, L.: Social media use by government: from the routine to the critical. Gov. Inf. Q. 29(4), 480–491 (2012). https://doi.org/10.1016/j.giq.2012.06.002

    Article  Google Scholar 

  7. Kung, Y.I.N.G.M.A.I., Oh, S.A.N.G.H.E.E.: Characteristics of nurses who use social media. CIN: Comput. Inf. Nurs. 1 (2014). https://doi.org/10.1097/cin.0000000000000033

  8. Liu, C., Ma, J.: Development and validation of the Chinese social media addiction scale. Personality Individ. Differ. 134, 55–59 (2018). https://doi.org/10.1016/j.paid.2018.05.046

    Article  Google Scholar 

  9. Osterrieder, A.: The value and use of social media as communication tool in the plant sciences. Plant Methods 9(1), 26 (2013). https://doi.org/10.1186/1746-4811-9-26

    Article  Google Scholar 

  10. Oxley, A. (2013). Security threats to social media technologies. Security Risks in Social Media Technologies, 89–115. https://doi.org/10.1016/b978-1-84334-714-9.50003-6

  11. Quan-Haase, A., Young, A.L.: Uses and gratifications of social media: a comparison of Facebook and instant messaging. Bull. Sci. Technol. Soc. 30(5), 350–361 (2010). https://doi.org/10.1177/0270467610380009

    Article  Google Scholar 

  12. Rodgers, R.F., Rousseau, A.: Social media and body image: modulating effects of social identities and user characteristics. Body Image 41, 284–291 (2022). https://doi.org/10.1016/j.bodyim.2022.02.009

    Article  Google Scholar 

  13. Salem, J., Borgmann, H., Baunacke, M., Boehm, K., Hanske, J., MacNeily, A., Meyer, C., Nestler, T., Schmid, M., Huber, J.:. Widespread use of internet, applications, and social media in the professional life of urology residents. Can. Urol. Assoc. J. 11(9) (2017). https://doi.org/10.5489/cuaj.4267

  14. Seo, E.J., Park, J.-W., Choi, Y.J.: The effect of social media usage characteristics on e-WOM, trust, and brand equity: focusing on users of airline social media. Sustainability 12(4), 1691 (2020). https://doi.org/10.3390/su12041691

    Article  Google Scholar 

  15. Shabir, G., Hameed, Y.M., Safdar, G., Gilani, S.: The impact of social media on youth: a case study of Bahawalpur City. Asian J. Soc. Sci. Human. 3(4), 132–151 (2014). http://www.ajssh.leena-luna.co.jp/AJSSHPDFs/Vol.3(4)/AJSSH2014(3.4-13).pdf

  16. Smith, E.E.:. Social media in undergraduate learning: categories and characteristics. Int. J. Edu. Technol. Higher Edu. 14(1) (2017). https://doi.org/10.1186/s41239-017-0049-y

  17. Sun, Y., Zhang, Y.: A review of theories and models applied in studies of social media addiction and implications for future research. Addict. Behav. 114, 106699 (2021). https://doi.org/10.1016/j.addbeh.2020.106699

    Article  Google Scholar 

  18. UCW.: (n.d.). How has social media emerged as a powerful communication medium? Retrieved April 20, 2022, from https://www.ucanwest.ca/blog/media-communication/how-has-social-media-emerged-as-a-powerful-communication-medium

  19. Xiao, G., Lee, H.R., Tessema, K., Wang, S.: The examination of cultural values and social media usages in China. Rev. Mark. Sci. 19(1), 101–120 (2020). https://doi.org/10.1515/roms-2020-0044

    Article  Google Scholar 

  20. Zolkepli, I.A., Kamarulzaman, Y.: Social media adoption: the role of media needs and innovation characteristics. Comput. Hum. Behav. 43, 189–209 (2015). https://doi.org/10.1016/j.chb.2014.10.050

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Waralak V. Siricharoen .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Siricharoen, W.V. (2023). Social Media as Communication–Transformation Tools. In: So-In, C., Londhe, N.D., Bhatt, N., Kitsing, M. (eds) Information Systems for Intelligent Systems . Smart Innovation, Systems and Technologies, vol 324. Springer, Singapore. https://doi.org/10.1007/978-981-19-7447-2_1

Download citation

Publish with us

Policies and ethics