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Technology Strategy in Boosting Halal Tourism Activities

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Technology Application in Aviation, Tourism and Hospitality

Abstract

The usage of digital technology has been aided by the growing number of Muslim tourists around the globe each year. The birth of the Fourth Industrial Revolution has shifted consumer behaviour and attitudes concerning the use of digital technology in their daily lives. The Halal tourism business is facing various hurdles as a result of the global economy's transition owing to technological disruption. Thus, the purpose of this chapter is to explore the various digital technology utilised in Halal tourism as well as the issues that the business faces. Through the exhaustive study of existing research and contextual synthesis, cyber-physical systems, the internet of things, cloud computing, big data, artificial intelligence, and advanced robotics are among the digital technology utilised to boost Halal tourism. Meanwhile, Muslim tourists are at risk of safety and security, digital technology providers are facing a hard time keeping facilities up to date, Halal terms required standardisation and regional marketing programmes are among the issues Halal tourism stakeholders face in adopting digital technology. Since the research on Halal tourism is currently mounting, this study could contribute to that body of knowledge and provide useful information to both practitioners and scholars.

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Authors and Affiliations

  1. College of Business Administration, Prince Sultan University, Riyadh, Saudi Arabia

    Aroop Mukherjee

  2. School of Food Studies and Gastronomy, Taylors University, Subang Jaya, Malaysia

    Salini Devi Rajendran

  3. Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia

    Siti Norida Wahab

Authors
  1. Aroop Mukherjee
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  2. Salini Devi Rajendran
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  3. Siti Norida Wahab
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Corresponding author

Correspondence to Siti Norida Wahab .

Editor information

Editors and Affiliations

  1. Tourism Consultants Network, the Tourism Society, London, UK

    Azizul Hassan

  2. Malaysian Institute of Aviation technology (UniKL MIAT), Universiti Kuala Lumpur, Subang, Selangor, Malaysia

    Nor Aida Abdul Rahman

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Mukherjee, A., Rajendran, S.D., Wahab, S.N. (2023). Technology Strategy in Boosting Halal Tourism Activities. In: Hassan, A., Rahman, N.A.A. (eds) Technology Application in Aviation, Tourism and Hospitality. Springer, Singapore. https://doi.org/10.1007/978-981-19-6619-4_4

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