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The Role of BlockChain Adoption and Supply Chain Practices on Social Commerce

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Artificial Neural Networks and Structural Equation Modeling

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Abstract

This study demonstrates the role of blockchain adoption in facilitating supply chain operations, as well as contributing to providing security in commercial operations that take place through the supply chain and supporting it in obtaining the necessary information about the exchange and transportation of products in a timely manner, which generally facilitates social trade operations. Providing the best that customers desire in commercial operations, which is the ease of conducting transactions and the speed of their completion, as well as eliminating the most important thing that keeps consumers away from adopting social commerce due to their fear of account penetration, data manipulation, and fraud resulting from the loss of the safety factor in digital accounts.

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Authors and Affiliations

  1. Department of Business Administration, Mazaya University, Nasiriyah, Iraq

    Krar Muhsin Thajil

  2. Department of Business Administration, College of Administration and Economic, University of Basrah, Basrah, Iraq

    Hadi AL-Abrrow

  3. Department of Business Administration, Basra University College of Science and Technology, Basrah, Iraq

    Hasan Oudah Abdullah

Authors
  1. Krar Muhsin Thajil
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  2. Hadi AL-Abrrow
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  3. Hasan Oudah Abdullah
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Correspondence to Hadi AL-Abrrow .

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Editors and Affiliations

  1. Southern Technical University, Management Technical College, Basra, Iraq

    Alhamzah Alnoor

  2. School of Management, Universiti Sains Malaysia, Pulau Pinang, Malaysia

    Khaw Khai Wah

  3. Tourism Consultants Network, The Tourism Society, London, UK

    Azizul Hassan

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Thajil, K.M., AL-Abrrow, H., Abdullah, H.O. (2022). The Role of BlockChain Adoption and Supply Chain Practices on Social Commerce. In: Alnoor, A., Wah, K.K., Hassan, A. (eds) Artificial Neural Networks and Structural Equation Modeling. Springer, Singapore. https://doi.org/10.1007/978-981-19-6509-8_8

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