Abstract
Jugaad originates from the Indian language of Hindi that vaguely means the courageous act of improvising an effective solution with the limited possible resources to overcome the harsh constraints. Often considered to be a rough, informal innovation, Jugaad helps address social problems and blends seamlessly with the Sustainable Development Goals and the Society 5.0. This chapter looks at Jugaad from an innovation perspective, taking the entrepreneurial lens of Jugaad through the Bricolage Theory of Entrepreneurship. Five independent cases are selected for this study to showcase the behaviour of jugaad innovations in solving a social problem and the process of the jugaad becoming a core value of the firm. These cases were selected based on purposive sampling. The selected cases were recognised by the National Innovation Foundation, Government of India in their initiative to enhance grassroots technology breakthroughs and excellent traditional knowledge. The cases address the Sustainable Development Goal-12 Responsible Consumption and Production and analyse how the innovations address Society 5.0, including use of resources, people-centric societies, merging of cyber and physical spaces and knowledge-intensive institutional structures that can enable scalability of Jugaad innovations, and sustainability of Jugaad innovations.
Keywords
- Jugaad innovation
- Improvised solutions
- Social innovation
- SDGs
- Women empowerment
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- 1.
According to the Sustainable Development Goals Report the global material footprint has increased by 70% between 2000 and 2017. Approximately 1 million plastic drinking bottles are purchased every minute and close to 5 trillion single use plastic bags are thrown away each year.
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Jayaprakash, P., Naveen, B.R., Gurtoo, A., Shaw, R. (2022). Jugaad Innovation: Concept and Lessons of Social Innovation in India. In: Kanbara, S., Shaw, R., Kato, N., Miyazaki, H., Morita, A. (eds) Society 5.0, Digital Transformation and Disasters. Disaster Risk Reduction. Springer, Singapore. https://doi.org/10.1007/978-981-19-5646-1_12
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