Analysing Impact of Online Advertisement Using Internet on Consumer Buying Behaviour with Special Reference to Mobile Phone During Covid-19 and Pre-covid-19 Period

Abstract

The new coronavirus, which produces a highly contagious sickness, enters the picture. Globally, the coronavirus disease (COVID-19) has boosted the use of Internet commerce. It has resulted in an increase in the number of FTUs, or first-time e-commerce users, in India, who were previously unable to purchase online. Customers are depending on Amazon more than ever before in their social isolation and self-quarantine attempts, according to Amazon, one of the country’s and the world’s major e-commerce businesses (https://retail.economictimes.indiatimes.com/re-tales/impact-of-covid-19-on-onlineshopping-in-india/4115). The goal of this study is to determine the elements that influence customers’ online purchases of mobile phones, as well as how that practice has altered since the global COVID-19 outbreak. An online survey was done, and data were gathered from primary sources to interpret the objectives. The goal of the study is to figure out how successful online advertising is at raising awareness and what the link is between Internet advertising and purchasing decisions.