This is a preview of subscription content, access via your institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Aggelidis, V., Theriou, G., & Theriou, N. (2014). The mediating effect of the knowledge management process to the firm’s performance: A resource-based view. Retrieved March 28, 2021, from, https://www.ersj.eu/repec/ers/pijeba/14_1_p7.pdf.
Amazon. (2015). Amazon annual report 2015. Retrieved March 10, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/annual/2015-Annual-Report.pdf.
Amazon. (2016). Amazon annual report 2016. Retrieved March 12, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/annual/2016-Annual-Report.pdf.
Amazon. (2017). Amazon annual report 2017. Retrieved March 10, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/annual/Amazon_AR.pdf.
Amazon. (2018). Amazon annual report 2018. Retrieved March 12, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/annual/2018-Annual-Report.pdf.
Amazon. (2019). Amazon annual report 2019. Retrieved March 10, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Annual-Report.pdf.
Amazon. (2020a). About Amazon. Retrieved December 1, 2020a, from, https://www.aboutamazon.com/.
Amazon. (2020b). Annual report. Retrieved March 2, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Annual-Report.pdf.
Amazon. (2020c). Notice of 2020 annual meeting of shareholders & proxy statement. Retrieved March 2, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/updated/2020-Proxy-Statement.pdf.
Amazon. (2020d). Shareholders letter. Retrieved March 2, 2021, from, https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Shareholder-Letter.pdf.
Amazon Web Services. (2019). What is AWS? Retrieved March 12, 2021, from, https://www.youtube.com/watch?v=a9__D53WsUs&ab_channel=AmazonWebServices.
Ambition Box. (2019). Amazon operations manager reviews. Retrieved March 1, 2021, from, https://www.ambitionbox.com/reviews/amazon-reviews/operations-manager.
Andrei, P., Claudiu, S. C., & Mara, P. (2011). Internal environment analysis techniques. Retrieved March 15, 2021, from, file:///C:/Users/User/Downloads/INTERNAL_ENVIRONMENT_ANALYSIS_TECHNIQUES.pdf.
Arshed, N., Maclintosh, R., & McFarlane (2016). The global management series: Enterprise and its business environment. Retrieved April 2, 2021, from, file:///C:/Users/User/Downloads/BusinessOrganizationsTheInternalEnvrionment.pdf.
AWS Amazon. (2021c). Global infrastructure. Retrieved March 1, 2021c, from, https://aws.amazon.com/about-aws/global-infrastructure/.
Barney, B. J., & Hesterly, S. W. (2017). Strategic management and competitive advantage: Concepts and cases. Retrieved April 1, 2021, from, https://www.pearsonhighered.com/assets/preface/0/1/3/4/0134741145.pdf.
Barney, J. B. (1995). Looking inside for competitive advantage. Academy of management executive. Retrieved April 2, 2021, from, https://www.jstor.org/stable/4165288?seq=1#metadata_info_tab_contents.
Barney, J. B. (2002). Gaining and sustaining competitive advantage. Retrieved April 1, 2021, from, https://journals.sagepub.com/doi/10.1177/014920630102700602.
Bontis, N., & Curado, C. (2006). The knowledge-based view of the firm and its theoretical precursor. Retrieved March 28, 2021, from, file:///C:/Users/User/Downloads/The_knowledge-based_view_of_the_firm_and_its_theor.pdf.
Business To You. (2018). Value chain analysis: An internal assessment of competitive advantage. Retrieved April 2, 2021, from, https://www.business-to-you.com/value-chain/.
Camerinelli, E. (2009). Measuring the value of the supply chain: Linking financial performance and supply chain decisions. Retrieved November 18, 2020, from, https://ebookcentral.proquest.com/lib/coventry/reader.action?docID=446432.
Culpepper, D. P., & Thelen, K. (2019). Are we all amazon primed? Consumers and the politics of platform power. Retrieved April 12, 2021, from, https://journals.sagepub.com/doi/abs/10.1177/0010414019852687.
Ensign, C. P. (2001). Value chain analysis and competitive advantage. Retrieved April 1, 2021, from, file:///C:/Users/User/Downloads/SCN_0011.pdf.
Felin, T., & Hesterly, S. W. (2007). The knowledge-based view, nested heterogeneity, and new value creation: Philosophical considerations on the locus of knowledge. Retrieved April 1, 2021, from, https://www.jstor.org/stable/20159288?seq=1#metadata_info_tab_contents.
Gartner. (2020a). “AWS: Innovation Laboratory”. Retrieved March 8, 2021, from, https://www.gartner.com/reviews/market/public-cloud-iaas/vendor/amazon-web-services/product/amazon-web-services/review/view/3434690.
Gartner. (2020b). Amazon web services reviews. Retrieved March 10, 2021, from, https://www.gartner.com/reviews/market/public-cloud-iaas/vendor/amazon-web-services/product/amazon-web-services.
Glassdoor. (2021a). Amazon marketing reviews. Retrieved March 8, 2021a, from, https://www.glassdoor.co.uk/Reviews/Amazon-Marketing-Reviews-EI_IE6036.0,6_KO7,16.htm.
Glassdoor. (2021b). Amazon Outbound logistics manager Jobs. Retrieved March 6, 2021b, from, https://www.glassdoor.com/Jobs/Amazon-outbound-logistics-manager-Jobs-EI_IE6036.0,6_KO7,33.htm.
Glassdoor. (2021c). Amazon procurement reviews. Retrieved March 10, 2021c, from, https://www.glassdoor.co.in/Reviews/Amazon-procurement-Reviews-EI_IE6036.0,6_KO7,18.htm.
Glassdoor. (2021d). Amazon reviews. Retrieved March 5, 2021d, from, https://www.glassdoor.com/Reviews/Amazon-Reviews-E6036.htm.
Grant, K. P., & Pennypacker, J. S. (2006). Project management maturity: An assessment of project.
Grote, U., Fabe, A., & Winter, E. (2009). Value chain analysis: Methodologies in the context of environment and trade research. Retrieved April 1, 2021, from, https://www.econstor.eu/bitstream/10419/37104/1/609241915.pdf.
Inci, D. (2021). Competing with Amazon: How Amazon’s top ecommerce competitors survive and thrive. Retrieved March 10, 2021, from, https://www.bigcommerce.com/blog/amazon-competitors/#top-ecommerce-competitors-for-amazon.
Indeed. (2021a). Amazon.com employee benefits. Retrieved March 2, 2021a, from, https://www.indeed.com/cmp/Amazon.com/benefits.
Indeed. (2021b). Amazon.com employee reviews for associate. Retrieved March 8, 2021b, from, https://www.indeed.com/cmp/Amazon.com/reviews?fjobtitle=Associate&fcountry=ALL.
Indeed. (2021c). Amazon.com employee reviews for human resources manager. Retrieved March 10, 2021c, from, https://www.indeed.com/cmp/Amazon.com/reviews?fcountry=ALL&fjobtitle=Human+Resources+Manager.
Indeed. (2021d). Amazon.com employee reviews for logistics manager. Retrieved March 2, 2021d, from, https://www.indeed.com/cmp/Amazon.com/reviews?fcountry=ALL&fjobtitle=Logistics+Manager.
Indeed. (2021e). Amazon.com employee reviews for maintenance technician. Retrieved March 10, 2021e, from, https://www.indeed.com/cmp/Amazon.com/reviews?fjobtitle=Maintenance+Technician.
Indeed. (2021f). Amazon.com employee reviews for operations manager. Retrieved March 3, 2021f, from, https://www.indeed.com/cmp/Amazon.com/reviews?fjobtitle=Operations+Manager.
Indeed. (2021g). Amazon.com management reviews. Retrieved March 10, 2021g, from, https://www.indeed.com/cmp/Amazon.com/reviews?fcountry=US&ftopic=mgmt.
Indeed. (2021h). AWS employee reviews. Retrieved March 10, 2021h, from, https://www.indeed.com/cmp/Aws/reviews.
Ismail, F., Ismail, R., & Salimin, H. R. (2011). The organisational environment-behaviour factors’ towards safety culture development. Retrieved February 18, 2021, from, https://core.ac.uk/download/pdf/82318149.pdf.
Izogo, E. E., & Ozo, U. J. (2015). Critical evaluation of how well placed amazon is to sustain its historical in online retailing. Retrieved April 6, 2021, from, http://www.eajournals.org/wp-content/uploads/Critical-Evaluation-Of-How-Well-Placed-Amazon-Is-To-Sustain-Its-Historical-In-Online-Retailing.pdf.
Jones, C. (2013). Ecommerce is growing nicely while mcommerce is on a tear. Retrieved February 1, 2021, from, https://www.forbes.com/sites/chuckjones/2013/10/02/ecommerce-is-growing-nicely-while-mcommerce-is-on-a-tear/?sh=4b352cbf54fa.
Kaplan, S., & Schenkel, A. (2001). Knowledge-based theories of the firm in strategic management: A review and extension. Retrieved March 31, 2021, from, file:///C:/Users/User/Downloads/download%20(1).pdf.
Kaplan, S., Schenkel, A., & Weber, C. (2012). Knowledge-based theories of the firm in strategic management: A review and extension. Retrieved March 31, 2021, from, https://www.semanticscholar.org/paper/Knowledge-based-theories-of-the-firm-in-strategic-%3A-Kaplan-Schenkel/1a0762442607f602e2458665c892bba6b171b4c5.
Kassim, M. N., & Zain, M. (2012). The influence of internal environment and continuous improvements on firms competitiveness and performance. Retrieved March 30, 2021, from, https://reader.elsevier.com/reader/sd/pii/S1877042812050719?token=E39D33AA2DCE31B32656C3FC86A2BEB89D29DC6FE734BA65A9CD623964BB76FCFE401B71413828CD4EDEDA5B30D95EFC.
Kumar, D., & Rajeev, P. V. (2016). Value chain: A conceptual framework. Retrieved April 1, 2021, from, http://accioneduca.org/admin/archivos/clases/material/value-chain_1564001043.pdf.
Lee, H. Y., & Seo, W. Y. (2019). Effects of internal and external factors on business performance of start-ups in South Korea: The engine of new market dynamics. Retrieved March 31, 2021, from, https://journals.sagepub.com/doi/pdf/10.1177/1847979018824231.
London Real. (2020). Amazon and marketing: How Jeff Bezos built a great company and got people to buy his product | Seth Godin. Retrieved March 12, 2021, from, https://www.youtube.com/watch?v=GM0TJtwzT-E&ab_channel=LondonReal.
Macrotrends. (2021). Amazon free cash flow 2006–2020 | AMZN. Retrieved March 2, 2021, from, https://www.macrotrends.net/stocks/charts/AMZN/amazon/free-cash-flow.
McGee, J. (2014). Value chain. Retrieved April 1, 2021, from, file:///C:/Users/User/Downloads/weom120081.pdf.
Meesala, A. (2015). Internal analysis- strategic management. Retrieved March 15, 2021, from, https://www.researchgate.net/publication/279058140_Internal_Analysis-_Strategic_Management.
Morcos, M. (2018). Organisational culture: Definitions and trends. Retrieved February 8, 2021, from, file:///C:/Users/User/Downloads/ORGANISATIONALCULTUREDEFINITIONSANDTRENDS-AnOverview.pdf.
Niche. (2021). Amazon review. Retrieved March 10, 2021, from, https://www.niche.com/places-to-work/amazon-seattle-wa/reviews/.
Odor, H. (2018). Organisational culture and dynamics. Retrieved April 10, 2021, from, file:///C:/Users/User/Downloads/PUBLISHEDORGCULTURE.pdf.
Osmani, E., & Kraja, B. Y. (2015). Importance of external and internal environment in creation of competitive advantage to SMEs (Case of SMEs, in the Northern Region of Albania). Retrieved April 5, 2021, from, https://ijbssnet.com/journals/Vol_8_No_1_January_2017/5.pdf.
Piboonrungroj, P., Simatupang, T., & Williams, S. (2017). The emergence of value chain thinking. Retrieved April 1, 2021, from, file:///C:/Users/User/Downloads/XT.SIMATUPANG.PDF.
Pitelis, C. N. (2009). The co-evolution of organizational value capture, value creation and sustainable advantage. Retrieved April 7, 2021, from, https://journals.sagepub.com/doi/10.1177/0170840609346977.
Porter, E. M. (1985). Competitive advantage: Creating and sustaining superior performance. Retrieved November 12, 2020, from, https://ebookcentral.proquest.com/lib/coventry/reader.action?docID=4934923.
Rainbird, M., & Walters, D. (2004). International journal of physical distribution and logistics management. Retrieved November 10, 2020, from, https://ebookcentral.proquest.com/lib/coventry/reader.action?docID=289892.
Rothaermel, F. T., & Haala, N. (2012). Dense multi-stereo matching for high quality digital elevation models. Retrieved April 1, 2021, from, file:///C:/Users/User/Downloads/PFG_Haala_Rothermel_final_review_FR_NH_format_figures-wk_NH.pdf.
Rutakirwa, T. (2018). Analysis of Amazon: Management and organisations. Retrieved April 10, 2021, from, file:///C:/Users/User/Downloads/2.ManagementandOrganisationsAssignment.pdf.
Sadq, M. Z. (2018). Analyzing the Amazon success strategies. Retrieved April 12, 2021, from, file:///C:/Users/User/Downloads/ANALYZINGTHEAMAZONSUCCESSSTRATEGIES.pdf.
Shatilo, O. (2019). The impact of external and internal factors on strategic management of innovation processes at company level. Retrieved March 12, 2021, from, file:///C:/Users/User/Downloads/The_Impact_of_External_and_Internal_Factors_on_Str.pdf.
Statista. (2020). Amazon–statistics and facts. Retrieved December 2, 2020, from, https://www.statista.com/topics/846/amazon/.
Stone, B. (2009). Can Amazon be the wal-mart of the web? Retrieved March 10, 2021, from, https://www.nytimes.com/2009/09/20/business/20amazon.html?pagewanted=all&_r=0.
Takeuchi, H. (2013). Knowledge-based view of strategy. Retrieved April 1, 2021, from, file:///C:/Users/User/Downloads/Dialnet-KnowledgebasedViewOfStrategy-4451450.pdf.
Vaheesan, S. (2020). Imagining a democratic Amazon. Retrieved February 20, 2021, from, https://democracyjournal.org/arguments/imagining-a-democratic-amazon/.
Webber, R. (2019a). Reinventing logistics in the age of Amazon. Retrieved March 3, 2021, from, https://www.inboundlogistics.com/cms/article/reinventing-logistics-in-the-age-of-amazon/.
Webber, R. (2019b). Reinventing logistics in the age of Amazon. Retrieved March 1, 2021, from, https://www.inboundlogistics.com/cms/article/reinventing-logistics-in-the-age-of-amazon/.
Webber, R. (2019c). Reinventing logistics in the age of Amazon. Retrieved March 3, 2021, from, https://www.inboundlogistics.com/cms/article/reinventing-logistics-in-the-age-of-amazon/.
Wendover Productions. (2021). How Amazon’s super complex shipping system works. Retrieved March 12, 2021, from, https://www.youtube.com/watch?v=2qanMpnYsjk&ab_channel=WendoverProductions.
Zack, M. (2003). Rethinking the knowledge-based organization. Retrieved March 31, 2021, from, file:///C:/Users/User/Downloads/Ranking20the20Knowledge-Based20Organization.pdf.
Zamora, E. (2016). Value chain analysis: A brief review. Retrieved April 1, 2021, from, file:///C:/Users/User/Downloads/Value_Chain_Analysis_A_Brief_Review%20(1).pdf
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Appendices
Appendix 1—Comparison on Reviews Taken from Amazon’s Employees
Former safety and logistics manager review | • Long working hours • Terrible management • Good Salary • High Stress • Highly political working place (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • No bonuses for extra work (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Not a long-lasting experience (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) | Current logistics manager review | • Long working hours • Highest paid job withing this sector (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Poor management • High stress • Political place to work within (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Benefits for extra work (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) |
Former Amazon operations manager review | • Health insurance, High salary, Job training (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Poor career growth • Unreasonably high management/leadership expectations (Ambition Box, 2021) • Pathetic work balance • High Stress level | Current Amazon operations manager review | • Health insurance, Good salary • Job Training (Ambition Box, 2019) • Opportunities for international re-allocations • Shifting standards for performance (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • No work/life balance |
Former Amazon logistics associate | • Best entry paying job (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Long working hours • Physically/Mentally draining • Poor management • Customers’ satisfaction is at the cost of the employees (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) | Current logistics delivery associate | • High salary + benefits (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Long working hours • Poor management • Physically draining work • Easy work • Customers’ satisfaction is at the cost of the employees (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) |
Former Amazon marketing manager | • No better place to learn and improve • Amazing product and projects (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Fastest-growing company • Heavy workload • Busy environment; Inflexible working hours (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • High Toxicity and Poor management (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) | Current sales executive | • Poor leadership and management (Niche, 2021) • Busy environment • High salary • Opportunities to develop and improve (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Bad quality products sometimes • Competitive, but fast-growing environment (Glassdoor, 2021a, 2021b, 2021c, 2021d) |
Former technical sourcing recruiter | • Good salary • Too big company and sector to navigate (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Overwhelming environment sometimes • Fully-featured and innovative centres • Good management | Current service engagement manager | • High amount of freedom to create, and contribute • Successful organisation, but zero value for employees • Customers are in front of everything (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) |
Appendix 2—Comparison on Reviews Taken from Amazon’s Employees
Former data centre infrastructure technician | • The biggest e-commerce infrastructure (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Secure Infrastructure • Overwhelming environment sometimes (Glassdoor, 2021a, 2021b, 2021c, 2021d) • High stress, but high salary and benefits • Fully-featured innovative services and massive, global, equipped centres (Glassdoor, 2021a, 2021b, 2021c, 2021d) | Current data centre infrastructure technician | • Excellent e-commerce infrastructure (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Secure Infrastructure • Overwhelming environment sometimes (Glassdoor, 2021a, 2021b, 2021c, 2021d) • High stress • High salary and compensation • Fully-featured innovative services and massive, global, equipped centres (Glassdoor, 2021a, 2021b, 2021c, 2021d) |
Former human resource manager | • Great place to learn and grow (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Terrible Management (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Intense culture • Very Competitive Environment • High pay; Poor work/life balance (Forbes, 2015) | Current assistant manager—human resource | • Good working environment • Intense culture • (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Strong leadership principles (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Poor management sometimes and work/life balance (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) |
Former maintenance technician | • Plenty of advancement • Good pay, benefits and opportunities (Indeed, 2021a, 2021b, 2021c, 2021d, 2021e, 2021f, 2021g, 2021h) • Most of the managers care about number, not about workers • Long-working hours (Glassdoor, 2021a, 2021b, 2021c, 2021d) | Current maintenance technician | • High salary and benefits, as well as opportunities • Terrible management (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Competitive environment • Long-working hours (Glassdoor, 2021a, 2021b, 2021c, 2021d) |
Former procurement analysist | • Life-time achievements (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Good nature of work • Growth chances are small (Glassdoor, 2021a, 2021b, 2021c, 2021d) • High pressure • Less benefits compared to the other departments (Glassdoor, 2021a, 2021b, 2021c, 2021d) | Current procurement analysist | • Excellent level of achievements (Glassdoor, 2021a, 2021b, 2021c, 2021d) • Small growth chances (Glassdoor, 2021a, 2021b, 2021c, 2021d) • High pressure and stress • Less benefits compared to other departments (Glassdoor, 2021a, 2021b, 2021c, 2021d) |
Appendix 3—Operating Expenses (Amazon Annual Report 2015)
Year ended December 31, 2015 | Year ended December 31, 2014 | Year ended December 31, 2013 | |||||||
---|---|---|---|---|---|---|---|---|---|
As reported | Stock-based compensation | Net | As reported | Stock-based compensation | Net | As reported | Stock-based compensation | Net | |
Operating expenses | |||||||||
Cost of sales | $ 71.651 | $ | $ 71,651 | $ 62,752 | $ | $ 62.752 | $ 54,181 | $ | $ 54.181 |
Fulfillment | 13.410 | (482) | 12,928 | 10,766 | (375) | 10,391 | 8,585 | (294) | 831 |
Marketing | 5,254 | (190) | 5,064 | 4,332 | (125) | 4,207 | 3,133 | (88) | 3,045 |
Technology and content | 12,540 | (1.224) | 11.316 | 9,275 | (804) | 8.471 | 6,565 | 1603) | 5,962 |
General and administrative | 1,747 | (223) | 1.524 | 1,552 | (193) | 1.359 | 1,129 | (149) | 980 |
Other operating expense (income), net | 171 | – | 171 | 133 | – | 133 | 114 | – | 114 |
Total operating expenses | $ 104,773 | $ (2,119) | $ 102,654 | $ 88,810 | $ (1.497) | $ 87,313 | $ 73,707 | $ (1.134) | $ 72,373 |
Year-over-year percentage growth | |||||||||
Fulfillment | 25% | 24% | 25% | 25% | 34% | 34% | |||
Marketing | 21 | 20 | 38 | 38 | 30 | 30 | |||
Technology and content | 35 | 34 | 41 | 42 | 44 | 44 | |||
Genera] and administrative | 13 | 12 | 37 | 39 | 26 | 27 | |||
Percent of net sales | |||||||||
Fulfillment | 12.5% | 12.1% | 12.1% | 11.7% | 11.5% | 11.1% | |||
Marketing | 49 | 4.7 | 49 | 4.7 | 4.2 | 4.1 | |||
Technology and content | 11.7 | 10.6 | 10.4 | 9.5 | 8.8 | 8.0 | |||
General and administrative | 1.6 | 1.4 | 1.7 | 1.5 | 1.5 | 1.3 |
Appendix 4—Statement of Operations (Amazon Annual Report 2016)
Year ended December 31 | ||||||
---|---|---|---|---|---|---|
2012 | 2013 | 2014 | 2015 | 2016 | ||
(in million, except per share data) | ||||||
Statements of operations | ||||||
Net sales | $ 61,093 | $ 74,452 | $ 88,988 | $ 107,006 | $ 135,987 | |
Operating income | $ 676 | $ 745 | $ 178 | $ 2,233 | $ 4,186 | |
Net income (loss) | $ (39) | $ 274 | $ (241) | $ 596 | $ 2,371 | |
Basic earnings per share (1) | $ (0.09) | $ 0.60 | $ (0.52) | $ 1.28 | $5.01 | |
Diluted earnings per share (1) | $ (0.09) | $ 0.59 | $ (0.52) | $ 1.25 | $ 4.90 | |
Weighted-average shares used in computation of earnings per share | ||||||
Basic | 453 | 457 | 462 | 467 | 474 | |
Diluted | 453 | 465 | 462 | 477 | 484 | |
Statements of cash flows | ||||||
Net cash provided by (used in) operating activities | $ 4,180 | $ 5,475 | $ 6,842 | $ 11,920 | $ 16,443 | |
December 31 | ||||||
2012 | 2013 | 2014 | 2015 | 2016 | ||
(in millions) | ||||||
Balance sheets | ||||||
Total assets | $ 32,555 | $ 40,159 | $54,505 | $ 64,747 | $ 83,402 | |
Total long-term obligations | $ 5,361 | $ 7,433 | $ 15,675 | $ 17,476 | $ 20,301 |
Appendix 5—Operating Expenses (Amazon Annual Report 2016)
Year Ended December 31 | |||
---|---|---|---|
2014 | 2015 | 2016 | |
Operating expenses | |||
Cost of sales | $ 62,752 | $ 71,651 | $ 88,265 |
Fulfillment | 10,766 | 13,410 | 17,619 |
Marketing | 4,332 | 5,254 | 7,233 |
Technology and content | 9,275 | 12,540 | 16,085 |
General and administrative | 1,552 | 1,747 | 2,432 |
Other operating expense, net | 133 | 171 | 167 |
Total operating expenses | $ 88,810 | $ 104,773 | $ 131,801 |
Year-over-year percentage growth | |||
Cost of sales | 16% | 14% | 23% |
Fulfillment | 25 | 25 | 31 |
Marketing | 38 | 21 | 38 |
Technology and content | 41 | 35 | 28 |
General and administrative | 37 | 13 | 39 |
Other operating expense, net | 16 | 28 | (2) |
Percent of net sales | |||
Cost of sales | 70.5% | 67.0% | 64.9% |
Fulfillment | 12.1 | 12.5 | 13.0 |
Marketing | 4.9 | 4.9 | 5.3 |
Technology and content | 10.4 | 11.7 | 11.8 |
General and administrative | 1.7 | 1.6 | 1.8 |
Other operating expense, net | 0.2 | 0.2 | 0.1 |
Appendix 6—Liquidity and Capital Resources (Amazon Annual Report 2017)
Year ended December 31 | |||
---|---|---|---|
2015 | 2016 | 2017 | |
Cash provided by (used in) | |||
Operating activities Investing activities Financing activities | $ 12,039 (6,450) (3,882) | $ 17,272 (9,876) (3,740) | $ 18,434 (27,819) 9,860 |
Appendix 7—Operating Expenses (Amazon Annual Report 2017)
Year ended December 31 | |||
---|---|---|---|
2015 | 2016 | 2017 | |
Operating expenses | |||
Cost of sales | $ 71,651 | $ 88,265 | $ 111,934 |
Fulfillment | 13,410 | 17,619 | 25,249 |
Marketing | 5,254 | 7,233 | 10,069 |
Technology and content | 12,540 | 16,085 | 22,620 |
General and administrative | 1,747 | 2,432 | 3,674 |
Other operating expense, net | 171 | 167 | 214 |
Total operating expenses | $ 104,773 | $ 131,801 | $ 173,760 |
Year-over-year percentage growth: | |||
Cost of sales | 14% | 23% | 27% |
Fulfillment | 25 | 31 | 43 |
Marketing | 21 | 38 | 39 |
Technology and content | 35 | 28 | 41 |
General and administrative | 13 | 39 | 51 |
Other operating expense, net | 28 | (2) | 28 |
Percent of net sales | |||
Cost of sales | 67.0% | 64.9% | 62.9% |
Fulfillment | 12.5 | 13.0 | 14.2 |
Marketing | 4 9 | 5 3 | 5.7 |
Technology and content | 11.7 | 11.8 | 12.7 |
Genera] and administrative | 1.6 | 1.8 | 2 1 |
Other operating expense, net | 0.2 | 0.1 | 0.1 |
Appendix 8—Statement of Operations (Amazon Annual Report 2018)
Year ended December 31, | |||||
---|---|---|---|---|---|
2014 | 2015 | 2016 | 2017(1) | 2018 | |
(in millions, except per share data) | |||||
Statements of operations | |||||
Net sales | $ 88,988 | $ 107,006 | $ 135,987 | $ 177,866 | $ 232,887 |
Operating income | $ 178 | $ 2,233 | $ 4,186 | $ 4,106 | $ 12,421 |
Net income (loss) | $ (241) | $ 596 | $ 2,371 | $ 3,033 | $ 10,073 |
Basic earnings per share (2) | $ (0.52) | $ 1.28 | $ 5.01 | $ 6.32 | $ 20.68 |
Diluted earnings per share (2) | $ (0.52) | $ 1.25 | $ 4.90 | $ 6.15 | $ 20.14 |
Weighted-average shares used in computation of earnings per share | |||||
Basic | 462 | 467 | 474 | 480 | 487 |
Diluted | 462 | 477 | 484 | 493 | 500 |
Statements of cash flows | |||||
Net cash provided by (used in) operating activities (3) | $ 6,976 | $ 11,909 | $ 17,203 | $ 18,365 | $ 30,723 |
December 31 | |||||
2014 | 2015 | 2016 | 2017 | 2018 | |
(in millions) | |||||
Balance sheets | |||||
Total assets | $ 53,618 | $ 64,747 | $ 83,402 | $ 131,310 | $ 162,648 |
Total long-term obligations | $ 14,794 | $ 17,477 | $ 20,301 | $ 45,718 | $ 50,708 |
Appendix 9—Results of Operations (Amazon Annual Report 2018)
Year ended December 31 | |||
---|---|---|---|
2016 | 2017 | 2018 | |
Operating expenses | |||
Cost of sales | $ 88,265 | $ 111,934 | $ 139,156 |
Fulfillment | 17,619 | 25,249 | 34,027 |
Marketing | 7,233 | 10,069 | 13,814 |
Technology and content | 16,085 | 22,620 | 28,837 |
General and administrative | 2,432 | 3,674 | 4,336 |
Other operating expense, net | 167 | 214 | 296 |
Total operating expenses | $ 131,801 | $ 173,760 | $ 220,466 |
Year-over-year percentage growth | |||
Cost of sales | 23% | 27% | 24% |
Fulfillment | 31 | 43 | 35 |
Marketing | 38 | 39 | 37 |
Technology and content | 28 | 41 | 27 |
General and administrative | 39 | 51 | 18 |
Other operating expense, net | (2) | 28 | 38 |
Percent of net sales | |||
Cost of sales | 649% | 62.9% | 59.8% |
Fulfillment | 130 | 14 2 | 14 6 |
Marketing | 5.3 | 5.7 | 5.9 |
Technology and content | 11 8 | 12.7 | 12.4 |
General and administrative | 1.8 | 2.1 | 19 |
Other operating expense, net | 0.1 | 0.1 | 0.1 |
Appendix 10—Statement of Operations (Amazon Annual Report 2019)
Year Ended December 31 | |||
---|---|---|---|
2017 | 2018 | 2019 | |
Net product sales | $ 118,573 S | $ 141,915 | $ 160.408 |
Nel service sales | 59,293 | 90,972 | 120,114 |
Total net sales | 177,866 | 232,887 | 280,522 |
Operating expenses | |||
Cost of sales | 111,934 | 139,156 | 165,536 |
Fulfillment | 25,249 | 34,027 | 40,232 |
Technology and content | 22,620 | 28,837 | 35,931 |
Marketing | 10,069 | 13,814 | 18,878 |
General and administrative | 3,674 | 4,336 | 5,203 |
Other operating expense (income), net | 214 | 296 | 201 |
Total operating expenses | 173,760 | 220,466 | 265,981 |
Operating income | 4,106 | 12,421 | 14.541 |
Interest income | 202 | 440 | 832 |
Interest expense | (848) | (1,417) | (1,600) |
Other income (expense), net | 346 | (183) | 203 |
Total non-operating income (expense) | (300) | (1,160) | (565) |
Income before income taxes | 3,806 | 11,261 | 13,976 |
Provision for income taxes | (769) | (1,197) | (2,374) |
Equity-method investment activity, net of tax | (4) | 9 | (14) |
Nel income | $ 3,033 | $ 10,073 | $ 11,588 |
Basic earnings per share | $ 6.32 | $ 20.68 | $ 23.46 |
Diluted earnings per share | $ 6.15 S | $ 20.14 | $ 23.01 |
Weighted-average shares used in computation of earnings per share | |||
Basic | 480 | 487 | 494 |
Diluted | 493 | 500 | 504 |
Appendix 11—Results of Operations (Amazon Annual Report 2019)
Year ended December 31 | ||
---|---|---|
2018 | 2019 | |
Operating expenses | ||
Cost of sales | $ 139,156 | $ 165,536 |
Fulfillment | 34,027 | 40,232 |
Technology and content | 28,837 | 35,931 |
Marketing | 13,814 | 18,878 |
General and administrative | 4,336 | 5,203 |
Other operating expense (income), net | 296 | 201 |
Total operating expenses | $ 220,466 | $ 265,981 |
Year-over-year percentage growth | ||
Cost of sales | 24% | 19% |
Fulfillment | 35 | 18 |
Technology and content | 27 | 25 |
Marketing | 37 | 37 |
General and administrative | 18 | 20 |
Other operating expense (income), net | 38 | (32) |
Percent of net sales | ||
Cost of sales | 59.8% | 59.0% |
Fulfillment | 14.6 | 14.3 |
Technology and content | 12.4 | 12.8 |
Marketing | 5.9 | 6.7 |
General and administrative | 19 | 19 |
Other operating expense (income), net | 0.1 | 0.1 |
Appendix 12—Segment Information (Amazon Annual Report 2020)
Year ended December 31 | |||
---|---|---|---|
2018 | 2019 | 2020 | |
North America | |||
Net sales | $ 141,366 | $ 170,773 | $ 236,282 |
Operating expenses | 134,099 | 163,740 | 227,631 |
Operating income | $ 7,267 | $ 7,033 | $ 8,651 |
International | |||
Net sales | $ 65,866 | $ 74,723 | $ 104,412 |
Operating expenses | 68,008 | 76,416 | 103,695 |
Operating income (loss) | $ (2,142) | $ (1,693) | $ 717 |
AWS | |||
Net sales | $ 25,655 | $ 35,026 | $ 45,370 |
Operating expenses | 18,359 | 25,825 | 31,839 |
Operating income | $ 7,296 | $ 9,201 | $ 13,531 |
Consolidated | |||
Net sales | $ 232,887 | $ 280,522 | $ 386,064 |
Operating expenses | 220,466 | 265,981 | 363,165 |
Operating income | 12,421 | 14,541 | 22,899 |
Total non-operating income (expense) | (1,160) | (565) | 1,279 |
Provision for income taxes | (1,197) | (2,374) | (2,863) |
Equity-method investment activity, net of tax | 9 | (14) | 16 |
Net income | $ 10,073 | $ 11,588 | $ 21,331 |
Appendix 13—Statement of Operations (Amazon Annual Report 2020)
Three months ended December 31 | Twelve months ended December 31 | |||
---|---|---|---|---|
2019 | 2020 | 2019 | 2020 | |
Net product sales | $ 50,542 | $ 71.056 | $ 160.408 | $ 215.915 |
Net service sales | 36,895 | 54,499 | 120,114 | 170.149 |
Total net sales | 87,437 | 125,555 | 280.522 | 386.064 |
Operating expenses | ||||
Cost of sales | 53,977 | 79,284 | 165,536 | 233,307 |
Fulfillment | 12,192 | 18,474 | 40.232 | 58,517 |
Technology and content | 9,740 | 12,049 | 35.931 | 42.740 |
Marketina | 6,172 | 7,403 | 18.878 | 22.008 |
General and administrative | 1,412 | 1,968 | 5.203 | 6.668 |
Other operating expense (income), net | 65 | (496) | 201 | (75) |
Total operating expenses | 83,558 | 118,682 | 265,981 | 363,165 |
Operating income | 3,879 | 6,873 | 14.541 | 22.899 |
Interest income | 211 | 100 | 832 | 555 |
Interest expense | (455) | (414) | (1,600) | (1,647) |
Other income (expense), net | 418 | 1,206 | 203 | 2,371 |
Total non-operating income (expense) | 174 | 892 | (565) | 1,279 |
Income before income taxes | 4,053 | 7,765 | 13,976 | 24,178 |
Provision for income taxes | (786) | (566) | (2,374) | (2,863) |
Equity-method investment activity, net of tax | I | 23 | (14) | 16 |
Net income | $ 3,268 | $ 7,222 | $ 11,588 | $ 21,331 |
Basic earnings per share | $ 6.58 | $ 14.38 | $ 23.46 | $ 42.64 |
Diluted earnings per share | $ 6.47 | $ 14.09 | $ 23.01 | $ 41.83 |
Weighted-average shares used in computation of earnings per share | ||||
Basic | 496 | 502 | 494 | 500 |
Diluted | 505 | 513 | 504 | 510 |
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Nikolova, M., Tabassum, N., Nayak, B.S. (2022). The Internal Organisational Environment in Amazon. In: Nayak, B.S., Tabassum, N. (eds) Modern Corporations and Strategies at Work. Springer, Singapore. https://doi.org/10.1007/978-981-19-4648-6_3
Download citation
DOI: https://doi.org/10.1007/978-981-19-4648-6_3
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-19-4647-9
Online ISBN: 978-981-19-4648-6
eBook Packages: Business and ManagementBusiness and Management (R0)