Abstract
In last few years, research on sustainable environment has motivated to unfold the problems through different marketing and consumption patterns. This claims to provide an alternative path to conceptualize the dynamic nature of society to speak about the sustainability. Most of the conceptual–practical research focus on routine problems of people neglecting the need of protection of environment for future generation. The core issues had been unaddressed by behavioural researchers like role of consumers in sustainable development. This research article aims to examine the determinants of consumer behaviour linked with sustainable consumption. The focus would remain on sustainable consumption and how dream of protection of sustainable environment can be achieved through sustainable consumption. The research makes an attempt to find out the determinants and effects of demographic variables on sustainable consumption.
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The authors would thank sincerely the management and administration of Manipal University Jaipur, Dr DY Patil Institute of Management Studies and Poornima Group of Colleges for providing necessary support for research.
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Dawar, S., Kudal, P., Dawar, P., Soni, M., Mahipal, P., Choudhary, A. (2022). Sustainable Consumption: An Approach to Achieve the Sustainable Environment in India. In: Raj, J.S., Shi, Y., Pelusi, D., Balas, V.E. (eds) Intelligent Sustainable Systems. Lecture Notes in Networks and Systems, vol 458. Springer, Singapore. https://doi.org/10.1007/978-981-19-2894-9_5
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