Abstract
Digital public diplomacy has become a new method implied by the state to interact with foreign publics in the Internet era, particularly by utilizing social media. One of the most used social media by the state to carry out the interaction is Twitter. This phenomenon has also made communist states like China utilize Twitter in interacting with foreign publics. Therefore, this paper aims to examine how social media posts intended for public diplomacy can reach a high level of engagement and interact with a more significant number of the public abroad. This paper analyzes posts created by six Chines diplomats on social media Twitter by capturing their engagement, sentiment, as well as the subject. The focus of this paper is to discover that most high-engagement posts contain positive sentiment, that which subject becomes popular to rely on each account’s audience, and that some engagement takes the form of negative replies.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Collins SD, DeWitt JR, LeFebvre RK (2019) Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting U.S. foreign policy. Place Brand Public Diplomacy 15:78–96. https://doi.org/10.1057/s41254-019-00119-5
Adesina OS (2017) Foreign policy in an era of digital diplomacy. Cogent Soc Sci 3:1297175. https://doi.org/10.1080/23311886.2017.1297175
Weeks BE, Ardèvol-Abreu A, Gil de Zúñiga H (2015) Online influence? Social media use, opinion leadership, and political persuasion. Int J Public Opin Res edv050. https://doi.org/10.1093/ijpor/edv050
Khan ML, Ittefaq M, Pantoja YIM, Raziq MM, Malik A (2021) Public engagement model to analyze digital diplomacy on twitter: a social media analytics framework. Int J Commun 15:29
Ittefaq M (2019) Digital diplomacy via social networks: a cross-national analysis of governmental usage of facebook and twitter for digital engagement. J Contemp East Asia 18:49–69 (2019). https://doi.org/10.17477/JCEA.2019.18.1.049
Yoon S-W, Chung SW (2020) The E.U.’s public diplomacy in Asia and the world through social media: sentiment and semantic network analyses of official facebook pages of European External Action Service and E.U. Delegation to the Republic of Korea. J Contemp East Asia 19:234–263 (2020). https://doi.org/10.17477/JCEA.2020.19.2.234
Bjola C, Jiang L (2015) Social media and public diplomacy: a comparative analysis of the digital diplomatic strategies of the E.U., U.S., and Japan in China. In: Digital diplomacy. Routledge, pp 85–102
Hutto CJ, Gilbert EE (2014) VADER: A parsimonious rule-based model for sentiment analysis of social media text. Eighth international conference on weblogs and social media (ICWSM-14). Ann Arbor, MI, June 2014
Twitter: about your home timeline on twitter. https://help.twitter.com/en/using-twitter/twitter-timeline
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Anindita, A.N., Elias, R.A., Kibtiah, T.M., Miranda, E., Permana, A. (2023). High-Engagement Chinese Digital Public Diplomacy on Twitter. In: Yang, XS., Sherratt, S., Dey, N., Joshi, A. (eds) Proceedings of Seventh International Congress on Information and Communication Technology. Lecture Notes in Networks and Systems, vol 464. Springer, Singapore. https://doi.org/10.1007/978-981-19-2394-4_40
Download citation
DOI: https://doi.org/10.1007/978-981-19-2394-4_40
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-19-2393-7
Online ISBN: 978-981-19-2394-4
eBook Packages: EngineeringEngineering (R0)