Skip to main content

Achieving Data Privacy Using Extended NMF

  • Conference paper
  • First Online:
Machine Intelligence and Data Science Applications

Part of the book series: Lecture Notes on Data Engineering and Communications Technologies ((LNDECT,volume 132))

Abstract

Data mining plays a vital role today for decision making and analysis in education, health care, business and more. It is very important to protect the data before the mining process such that it is protected from security threats and produces correct and desirable results. Privacy-preserving data mining (PPDM) allows securing data, thus maintaining data privacy. In this paper, we have used perturbation-based methods for data transformation, making it secure before applying the data mining process. The authors have proposed extended non-negative matrix factorization (NMF), which includes the NMF method followed by double-reflecting data perturbation (DRDP) method to distort data. This gives higher protection levels compared to NMF alone based upon various privacy measures. We have used R language for the implementation of the research work. We have evaluated and compared various privacy parameters to show that the proposed method of extended NMF (NMF followed by DRDP), provides higher level of protection to nonnegative numeric data compared to NMF alone.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Chen MS, Han J, Yu PS (1996) Data mining: an overview from a database perspective. IEEE Trans Knowl Data Eng 8:866–883

    Article  Google Scholar 

  2. Xu L, Jiang C, Wang J, Yuan J, Ren Y (2014) Information security in big data: privacy and data mining. IEEE Access 2:1149–1176

    Article  Google Scholar 

  3. Xiao-dan W, Dian-min Y, Feng-li L, Yun-feng W, Chao-Hsien C (2006) Privacy preserving data mining algorithms by data distortion. In: International conference on management science and engineering, Lille, pp 223–228

    Google Scholar 

  4. Maheswari N, Revathi M (2014) Data security using decomposition. Int J Appl Sci Eng 12(4):303–312

    Google Scholar 

  5. Manikandan G, Sairam N, Sudhan R, Vaishnavi B (2012) Shearing based data transformation approach for privacy preserving clustering. In: 2012 Third international conference on computing, communication and networking technologies, ICCCNT’12, Coimbatore, pp 1–5

    Google Scholar 

  6. Kabir SMA, Youssef AM, Elhakeem AK (2007) On data distortion for privacy preserving data mining. In: 2007 Canadian conference on electrical and computer engineering, Vancouver, BC, pp 308–311

    Google Scholar 

  7. Bhandare SK (2013) Data distortion based privacy preserving method for data mining system. Int J Emerg Trends Technol Comput Sci 2

    Google Scholar 

  8. Peng B, Geng X, Zhang J (2010) Combined data distortion strategies for privacy-preserving data mining. In: 3rd International conference on advanced computer theory and engineering, ICACTE, Chengdu, V1-572–V1-576

    Google Scholar 

  9. Zhang J, Wang J, Xu S (2007) Matrix decomposition based data distortion techniques for privacy preserving in data mining. Technical report, Department of Computer Science, University of Kentucky, Lexington. Retrieved from https://www.academia.edu/7981302/Matrix_Decomposition-Based_Data_Distortion_Techniques_for_Privacy_Preservation_in_Data_Mining

  10. Li L, Zhang Q (2009) A privacy preserving clustering technique using hybrid data transformation method. In: 2009 IEEE International conference on grey systems and intelligent services, GSIS 2009, Nanjing, pp 1502–1506

    Google Scholar 

  11. Lee DD, Seung HS (2000) Algorithms for non-negative matrix factorization. In: Proceedings of 13th international conference on neural information processing systems, NIPS’00, pp 535–541

    Google Scholar 

  12. Li T, Gao C, Du J (2009) A NMF-based privacy-preserving recommendation algorithm. In: 2009 First international conference on information science and engineering, Nanjing, pp 754–757

    Google Scholar 

  13. Wang J, Zhong W, Zhang J (2006) NNMF-based factorization techniques for high-accuracy privacy protection on non-negative-valued datasets. In: Sixth IEEE international conference on data mining—workshops, ICDMW’06, Hong Kong, pp 513–517

    Google Scholar 

  14. Nagalakshmi M, Rani KS (2013) Privacy preserving clustering by hybrid data transformation approach. Int J Emerg Technol Adv Eng 3

    Google Scholar 

  15. Li G, Xi M (2015) An improved algorithm for privacy-preserving data mining based on NMF. J Inf Comput Sci 3423–3430

    Google Scholar 

  16. Xu S, Zhang J, Han D, Wang J (2005) Data distortion for privacy preservation in terrorist analysis System. In: Proceedings of IEEE international conference on intelligence and security informatics, ISI 2005, vol 3495, Atlanta, GA, USA

    Google Scholar 

  17. Afrin A, Paul MK, Sattar AHMS (2019) Privacy preserving data mining using non-negative matrix factorization and singular value decomposition. In: Proceedings of 4th international conference on electrical information and communication technology, EICT, pp 1–6

    Google Scholar 

  18. Koushika N, Premlatha K (2021) An improved privacy-preserving data mining technique using singular value decomposition with three-dimensional rotation data perturbation. J Supercomput 1–9

    Google Scholar 

  19. Malik MB, Ghazi MA, Ali R (2012) Privacy preserving data mining techniques: current scenario and future prospects. In: 2012 Third international conference on computer and communication technology, Allahabad, pp 26–32

    Google Scholar 

  20. Li X, Yan Z, Zhang P (2014) A review on privacy-preserving data mining. In: 2014 IEEE International conference on computer and information technology, Xi’an, pp 769–774

    Google Scholar 

  21. Vaghashia H, Ganatra A (2015) A survey: privacy preserving techniques in data mining. Int J Comput Appl 119

    Google Scholar 

  22. Bhandari N, Pahwa P (2019) Comparative analysis of privacy-preserving data mining techniques. In: Bhattacharyya S, Hassanien A, Gupta D, Khanna A, Pan I (eds) International conference on innovative computing and communications. Lecture notes in networks and systems, vol 56. Springer, Singapore. (Proceedings of ICICC, Delhi, India, vol 2, 2018)

    Google Scholar 

  23. Balajee M, Narasimham C (2012) Double-reflecting data perturbation method for information security. Orient J Comput Sci Technol 5:283–288

    Google Scholar 

  24. Gaujoux R (2018) An introduction to NMF package version 0.20.6. Retrieved from https://cran.r-project.org/web/packages/NMF/vignettes/NMF-vignette.pdf

  25. UCI Machine Learning Repository. Available online: https://archive.ics.uci.edu/ml/index.php

  26. Fisher RA (1988) Iris. UCI Machine Learning Repository

    Google Scholar 

  27. Martiniano A, Ferreira R (2018) Absenteeism at work. UCI Machine Learning Repository

    Google Scholar 

  28. Cardoso M (2014) Wholesale customers. UCI Machine Learning Repository

    Google Scholar 

  29. Wolberg WH (1992) Breast cancer Wisconsin (original). UCI Machine Learning Repository

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Neetika Bhandari .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Bhandari, N., Pahwa, P. (2022). Achieving Data Privacy Using Extended NMF. In: Skala, V., Singh, T.P., Choudhury, T., Tomar, R., Abul Bashar, M. (eds) Machine Intelligence and Data Science Applications. Lecture Notes on Data Engineering and Communications Technologies, vol 132. Springer, Singapore. https://doi.org/10.1007/978-981-19-2347-0_17

Download citation

Publish with us

Policies and ethics