Abstract
There are about 47,000 hotels in the United States that spend an average of $2200 per room on energy annually, averaging $6 per hotel room per night. The average total energy cost per room represents approximately 6% of a hotel’s operating costs. Studies found that guests’ energy-related behavior is one of the main factors that affects energy consumption in hotel buildings. However, there has been little or no research study that provides practical and efficient energy-use reduction strategies based on guests’ energy-related behavior in hotel buildings. Existing research studies are either limited to offices and residential buildings or lack analysis showing occupant impact on hotel buildings’ energy consumption. To address this research gap, this study aims to develop an integrated energy-use framework in two steps: (1) identifying and synthesizing four energy-related behaviors models (i.e., Motivation-Opportunity-Ability, Norm Activation Model, Theory of Planned Behavior, and Pro-environmental Behavior) adopted from the field of social psychology; and (2) developing a set of hypotheses and their relevant measures to examine the relationship among the energy-related behavior models and hotel guests’ energy-use behavior. The findings of this study will provide decision-makers in hotels with a better understanding on how to measure their guests’ energy-related behavior; and accordingly develop effective strategies to reduce energy consumption in hotel buildings.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Abrahamse W, Steg L (2009) How do socio-demographic and psychological factors relate to households’ direct and indirect energy use and savings? J Econ Psychol 30(5):711–720
Ajzen I (1991) The theory of planned behavior. Organ Behav Hum Decis Processes Theor Cogn Self-Regul 50(2):179–211
Bamberg S, Hunecke M, Blobaum A (2007) Social Context, Personal Norms and the Use of Public Transportation: Two Field Studies. J Environ Psychol 27(3):190–203
Bigné E, Hernandez B, Ruiz C, Andreu L (2010) How motivation, opportunity and ability can drive online airline ticket purchases. J Air Transp Manag 16(6):346–349
Celsi RL, Olson JC (1988) The role of involvement in attention and comprehension processes. J Consum Res 15(2):210–224
Chen M, Tung P (2014) Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. Int J Hosp Manag 36(1):221–230
Csoknyai T, Legardeur J, Abi Akle A, Horváth M (2019) Analysis of energy consumption profiles in residential buildings and impact assessment of a serious game on occupants’ behavior. Energy Build 196(8):1–20
D’Oca S, Chen C, Hong T, Belafi Z (2017) Synthesizing building physics with social psychology: an interdisciplinary framework for context and occupant behavior in office buildings. Energy Res Soc Sci 34(12):240–251
Eccles M, Grimshaw J, Walker A, Johnston M, Pitts N (2005) Changing the behavior of healthcare professionals: the use of theory in promoting the uptake of research findings. J Clin Epidemiol 58(2):107–112
Energy Information Administration (EIA) (2020). https://www.eia.gov/tools/faqs/faq.php?id=87&t=1
Forward SE (2009) The theory of planned behaviour: the role of descriptive norms and past behaviour in the prediction of drivers’ intentions to violate. Transp Res F Traff Psychol Behav 12(3):198–207
Fujii S (2006) Environmental concern, attitude toward frugality, and ease of behavior as determinants of pro-environmental behavior intentions. J Environ Psychol 26(4):262–268
Geller ES (1995) Integrating behaviorism and humanism for environmental protection. J Soc Issues 51(4):179–195
Greaves M, Zibarras LD, Stride C (2013) Using the theory of planned behavior to explore environmental behavioral intentions in the workplace. J Environ Psychol 34(6):109–120
Grob A (1995) A structural model of environmental attitudes and behaviour. J Environ Psychol Green Psychol 15(3):209–220
Groot JD, Steg L (2007) General beliefs and the theory of planned behavior: the role of environmental concerns in the TPB. J Appl Soc Psychol 37(8):1817–1836
Gruen TW, Osmonbekov T, Czaplewski AJ (2005) How e-communities extend the concept of exchange in marketing: an application of the motivation, opportunity, ability (MOA) theory. Mark Theory 5(1):33–49
Han H, Hwang J, Kim J, Jung H (2015) Guests’ pro-environmental decision-making process: broadening the norm activation framework in a lodging context. Int J Hosp Manag 47(5):96–107
Houwelingen JH, Raaij WF (1989) The effect of goal-setting and daily electronic feedback on in-home energy use. J Consum Res 16(1):98–105
Johnson PM, Xu Y, Brewer RS, Lee GE, Katchuck M, Moore CA (2012) Beyond KWh: myths and fixes for energy competition game design. Proc Meaningful Play 1–10
Kaiser FG, Fuhrer U (2003) Ecological behavior’s dependency on different forms of knowledge. Appl Psychol 52(4):598–613
Kaiser FG, Wölfing S, Fuhrer U (1999) Environmental attitude and ecological behaviour. J Environ Psychol 19(1):1–19
Karatas A, Menassa CC, Stoiko A (2015) A framework for delivering targeted occupancy interventions to reduce energy usage in buildings. Procedia Eng Defining Future Sustain Resilience Des Eng Constr 118(1):752–759
Karatas A, Stoiko A, Menassa CC (2016) Framework for selecting occupancy-focused energy interventions in buildings. Build Res Info 44(5–6):535–551
Kim Y, Choi SM (2005) Antecedents of green purchase behavior: an examination of collectivism, environmental concern, and pce. ACR North American Advances NA-32. https://www.acrwebsite.org/volumes/9156/volumes/v32/NA-32
Klein L, Kwak J, Kavulya G, Jazizadeh F, Becerik-Gerber B, Varakantham P, Tambe M (2012) Coordinating occupant behavior for building energy and comfort management using multi-agent systems. Autom Constr 22(3):525–36
Kurisu K (2015) Pro-Environmental Behaviors. Springer, Tokyo, Japan
Lam S (1999) Predicting intentions to conserve water from the theory of planned behavior, perceived moral obligation, and perceived water right. J Appl Soc Psychol 29(5):1058–1071
Lee H, Kurisu K, Hanaki K (2013) Influential factors on pro-environmental behaviors—a case study in tokyo and seoul. Low Carbon Economy 4(3):104–116
Li D, Menassa CC, Karatas A (2017) Energy use behaviors in buildings: towards an integrated conceptual framework. Energy Res Soc Sci 23:97–112
Li D, Xu X, Chen C, Menassa C (2019) Understanding energy-saving behaviors in the american workplace: a unified theory of motivation, opportunity, and ability. Energy Res Soc Sci 51(5):198–209
Lutzenhiser L (1993) Social and behavioral aspects of energy use. Annu Rev Energy Env 18(1):247–289
MacInnis DJ, Moorman C, Jaworski BJ (1991) Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads. J Mark 55(4):32–53
McMakin AH, Malone EL, Lundgren RE (2002) Motivating residents to conserve energy without financial incentives. Environ Behav 34(6):848–863
Miao L, Wei W (2013) Consumers’ pro-environmental behavior and the underlying motivations: a comparison between household and hotel settings. Int J Hosp Manag 32(3):102–112
Moorman C (1990) The effects of stimulus and consumer characteristics on the utilization of nutrition information. J Consum Res 17(3):362–374
ölander F, ThØgersen J (1995) Understanding of consumer behaviour as a prerequisite for environmental protection. J Consum Policy 18(4):345–85
Onwezen MC, Antonides G, Bartels J (2013) The norm activation model: an exploration of the functions of anticipated pride and guilt in pro-environmental behaviour. J Econ Psychol 39(12):141–153
Palani H, Karatas A (2021) Identifying Energy-Use Behavior and Energy-Use Profiles of Hotel Guests. Applied Sciences 11(13):6093
Perugini M, Bagozzi RP (2001) The role of desires and anticipated emotions in goal-directed behaviours: broadening and deepening the theory of planned behaviour. Br J Soc Psychol 40(1):79–98
Peschiera G, Taylor JE, Siegel JA (2010) Response-relapse patterns of building occupant electricity consumption following exposure to personal, contextualized and occupant peer network utilization data. Energy Build 42(8):1329–1336
Rai V, Beck AL (2015) Public perceptions and information gaps in solar energy in Texas. Environ Res Lett 10(7):074011
Rivis A, Sheeran P (2003) Descriptive norms as an additional predictor in the theory of planned behaviour: a meta-analysis. Curr Psychol 22(3):218–233
Schwartz SH (1977) Normative influences on altruism. In: Advances in experimental social psychology, Elsevier, 10:221–79
Seyrfar A, Ataei H, Movahedi A, Derrible S (2021) Data-Driven Approach for Evaluating the Energy Efficiency in Multifamily Residential Buildings. Practice Periodical on Structural Design and Construction. American Society of Civil Engineers 26(2):04020074.
Steg L, Vlek C (2009) Encouraging pro-environmental behaviour: an integrative review and research agenda. J Environ Psychol Environ Psychol Move 29(3):309–317
Takala M (1991) Environmental awareness and human activity. Int J Psychol 26(5):585–597
Thøgersen J (2014) The mediated influences of perceived norms on pro-environmental behavior. Revue d’economie politique 124(2):179–193
Wang J, Zhu J, Ding Z, Zou PXW, Li J (2019) Typical energy-related behaviors and gender difference for cooling energy consumption. J Clean Prod 238(11):117846
Werff EVD, Steg L (2015) One model to predict them all: predicting energy behaviours with the norm activation model. Energy Res Soc Sci 6(3):8–14
Wong NH, Cheong DKW, Yan H, Soh J, Ong CL, Sia A (2003) The effects of rooftop garden on energy consumption of a commercial building in Singapore. Energy Build 35(4):353–364
Yao Z, Zhuang Z, Gu W (2015) Study on energy use characteristics of hotel buildings in Shanghai. In: Procedia engineering, the 9th (ISHVAC) joint with the 3rd international (COBEE), 12–15 July 2015, Tianjin, China, 121(1):1977–82
Zhang Y, Wang Z, Zhou G (2013) Antecedents of employee electricity saving behavior in organizations: an empirical study based on norm activation model. Energy Policy 62(11):1120–1127
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 Canadian Society for Civil Engineering
About this paper
Cite this paper
Hevar, P., Aslihan, K. (2023). Integrated Framework for Identifying Energy-Use Behavior of Hotel Guests. In: Walbridge, S., et al. Proceedings of the Canadian Society of Civil Engineering Annual Conference 2021 . CSCE 2021. Lecture Notes in Civil Engineering, vol 249. Springer, Singapore. https://doi.org/10.1007/978-981-19-1061-6_11
Download citation
DOI: https://doi.org/10.1007/978-981-19-1061-6_11
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-19-1060-9
Online ISBN: 978-981-19-1061-6
eBook Packages: EngineeringEngineering (R0)