Abstract
This chapter seeks to teach readers the frameworks that operates in Chinese ecommerce. It describes the basics of China ecommerce through several theoretical concepts including the Golden Triangle, the eight consumer profiles, merchandising, and marketing in and out of the app. It further explores equations used in ecommerce and the differences between the old and new equation.
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Gai, S. (2022). Frameworks and Concepts. In: Ecommerce Reimagined. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-0003-7_2
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DOI: https://doi.org/10.1007/978-981-19-0003-7_2
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