Abstract
This chapter begins by providing a definition of ‘vlogging’, and explaining how this mode of production is enabled by digital technologies and platforms. This chapter describes the appeal of vlogging for vloggers and brands; discusses three (overlapping) types of personalities that can be encountered in vlogging and details the key components of a good vlog. This is followed by an overview of the skills that a good vlogger requires.
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Notes
- 1.
STEM is the acronym for ‘Science, Technology, Engineering and Mathematics’.
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Thompson, J.D., Weldon, J. (2022). Vlogging. In: Content Production for Digital Media. Springer, Singapore. https://doi.org/10.1007/978-981-16-9686-2_8
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DOI: https://doi.org/10.1007/978-981-16-9686-2_8
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