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Demand Analysis for the Creation of a Technology Application to Improve Decision Making

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Marketing and Smart Technologies

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 279))

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Abstract

This chapter proposes a mobile application aimed at improving the decision-making process through conscious stimulation of the prefrontal cortex using a smartphone application. It is expected to be useful for adolescents and young adults, considering the brain maturation and important decisions taken at this stage, which can have positive or negative consequences. The research design followed consists of a longitudinal descriptive study. The positive perception and social reception of the prototype should be considered as results. Finally, the demand analysis and its results are presented.

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Acknowledgements

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Authors and Affiliations

  1. Facultad de Psicología, Pontificia Universidad Católica del Ecuador. Av, 12 de Octubre y Roca, Quito, Ecuador

    Micaela Silva-Barragán & Carlos Ramos-Galarza

  2. Centro de Investigación en Mecatrónica y Sistemas Interactivos MIST/Carrera de Psicología, Universidad Tecnológica Indoamérica. Av. Machala y Sabanilla, Quito, Ecuador

    Carlos Ramos-Galarza

Authors
  1. Micaela Silva-Barragán
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  2. Carlos Ramos-Galarza
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Corresponding author

Correspondence to Carlos Ramos-Galarza .

Editor information

Editors and Affiliations

  1. University of Maia - ISMAI, Maia, Portugal

    José Luís Reis

  2. University of La Laguna, Tenerife, Spain

    Eduardo Parra López

  3. Suffolk Business School, University of Suffolk, Ipswich, UK

    Luiz Moutinho

  4. University of Maia - ISMAI, Maia, Portugal

    José Paulo Marques dos Santos

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Silva-Barragán, M., Ramos-Galarza, C. (2022). Demand Analysis for the Creation of a Technology Application to Improve Decision Making. In: Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 279. Springer, Singapore. https://doi.org/10.1007/978-981-16-9268-0_31

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  • DOI: https://doi.org/10.1007/978-981-16-9268-0_31

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-16-9267-3

  • Online ISBN: 978-981-16-9268-0

  • eBook Packages: EngineeringEngineering (R0)

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