Abstract
The tourism sector is one of the most affected by the health situation caused by COVID-19. As a result, digital transformation is accelerating in this sector. One of the pillars of this transformation is the management of organizations based on data-driven decision-making. The raw material for such data-driven strategies is obviously the sources of information used. This paper attempts to give a knowledge map of the diverse sources of information used in tourism for this decision-making. To this purpose, we analyse the scientific publications of the last five years in order to identify the main areas of action related to the sources used for data-driven management in tourism. As a result of this bibliometric analysis, we have identified 14 topics that have attracted the interest of the scientific community grouped into three main areas of action.
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Vidal, J., Carrasco, R.A., Blasco, M.F., Cobo, M.J. (2022). Sources Used to Data-Driven Decision-Making in Tourism Management. Identifying the Main Areas of Research. In: Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 279. Springer, Singapore. https://doi.org/10.1007/978-981-16-9268-0_19
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DOI: https://doi.org/10.1007/978-981-16-9268-0_19
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