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Artificial Intelligence in E-commerce: A Literature Review

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Congress on Intelligent Systems

Part of the book series: Lecture Notes on Data Engineering and Communications Technologies ((LNDECT,volume 111))

Abstract

With the development of information and communication technologies, artificial intelligence is becoming increasingly popular. The main aim of companies in today’s e-commerce world is to influence customer behavior in favor of certain products and brands. The application of artificial intelligence as an innovative tool in the field of e-commerce may seem as a positive step forward. The paper focuses on the description of the essence of e-commerce and artificial intelligence and their benefits. The aim is also to evaluate the importance of artificial intelligence and its use in the context of e-commerce based on available studies on this issue.

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Acknowledgments

This research is one of the partial outputs under the scientific research grants VEGA 1/0694/20 “Relational marketing research—perception of e-commerce aspects and its impact on purchasing behavior and consumer preferences” and VEGA 1/0609/19 “Research on the development of electronic and mobile commerce in the aspect of the impact of modern technologies and mobile communication platforms on consumer behavior and consumer preferences.”

Author information

Authors and Affiliations

  1. Faculty of Management, University of Presov, Konštantínova 16, 080 01, Prešov, Slovakia

    Richard Fedorko, Štefan Kráľ & Radovan Bačík

Authors
  1. Richard Fedorko
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  2. Štefan Kráľ
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  3. Radovan Bačík
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Corresponding author

Correspondence to Richard Fedorko .

Editor information

Editors and Affiliations

  1. Department of Computer Science & Engineering and Information Technology, Jaypee Institute of Information Technology, Noida, India

    Mukesh Saraswat

  2. Department of Computer Science and Engineering, Rajasthan Technical University, Kota, India

    Harish Sharma

  3. Department of Computer Science and Engineering, CHRIST (Deemed to be University), Bengaluru, India

    K. Balachandran

  4. Korea University, Seoul, Korea (Republic of)

    Joong Hoon Kim

  5. South Asian University, New Delhi, India

    Jagdish Chand Bansal

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Fedorko, R., Kráľ, Š., Bačík, R. (2022). Artificial Intelligence in E-commerce: A Literature Review. In: Saraswat, M., Sharma, H., Balachandran, K., Kim, J.H., Bansal, J.C. (eds) Congress on Intelligent Systems. Lecture Notes on Data Engineering and Communications Technologies, vol 111. Springer, Singapore. https://doi.org/10.1007/978-981-16-9113-3_50

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