Abstract
COVID-19 has changed the way we see our world and has given a colossal opportunity to corporates to strategically place and align their business operations and CSR activities in a manner that they could draw strategic advantage out of it along with making genuine proactive as well as reactive contribution to society. It may either be in the form of fossil fuel reduction or waste management strategies or promotion of digital education infrastructure or strengthening health support network in remote areas as per need or collaborating with voluntary organizations at grass root level for running nutritional support programmes and food banks for people who have lost their livelihoods in the wake of the pandemic. Corporate organizations are expected to partner with academic institutions with strong knowledge base, to assist them in managing their CSR projects in a professional manner starting with need assessment to connecting them with professional implementing agencies to impact assessment. There is a need to equitably share the global responsibility and create a multi-stakeholder and multicentre responsible milieu. This will help develop a sense of responsibility as well as contribution among all stakeholders to take the sustainability agenda ahead.
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Ministry Of Corporate Affairs—FAQ on CSR cell. (n.d.). Retrieved September 29, 2020, from http://www.mca.gov.in/MinistryV2/faq+on+csr+cell.html.
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A guidance document for CSR in natural resource and environment management sectors, Kinhal, Rishi and Pandey, 2015. Inhouse IIFM publication.
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Rishi, P. (2022). Integrating CSR with Climate Change and Sustainability. In: Managing Climate Change and Sustainability through Behavioural Transformation. Sustainable Development Goals Series. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-16-8519-4_5
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