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Digital Leadership and the Gig Economy

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Sustainability in the Gig Economy

Abstract

Digitalization refers to the Fourth Industrial Revolution, and gig economy is its latest advancement. Digitalization is fast, ongoing and now arguably ubiquitous all over the world. The developed countries have embraced digitalization and are now reaping the benefits from it. The emerging economies, however, although have much potential, are far behind in this race and must embrace digitalization to compete with the growing demands of the Fourth Industrial Revolution. We argue that a key requirement for such transformation is leadership that encourages digitalization. Most of the digital leadership draws on the Western settings with theoretical development being influenced by Western cultures. Theoretically, it is equally paramount to study digitalization using the context of developing nations such as Pakistan. Digital leadership encouraging development of digital skills can lead such transformations better and in a more advanced and efficient manner.

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There are no competing interests to declare.

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Authors and Affiliations

  1. NUST Business School, National University of Sciences and Technology (NUST), Islamabad, Pakistan

    Mehreen Malik & Muhammad Mustafa Raziq

Authors
  1. Mehreen Malik
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  2. Muhammad Mustafa Raziq
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Correspondence to Mehreen Malik .

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Editors and Affiliations

  1. Department of Marketing, Indian Institute of Foreign Trade, New Delhi, Delhi, India

    Ashish Gupta

  2. Department of Economics, Jaipuria Institute of Management, Noida, Uttar Pradesh, India

    Tavishi Tewary

  3. School of Environment & Forest Sciences, University of Washington, Seattle, WA, USA

    Badri Narayanan Gopalakrishnan

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Malik, M., Raziq, M.M. (2022). Digital Leadership and the Gig Economy. In: Gupta, A., Tewary, T., Gopalakrishnan, B.N. (eds) Sustainability in the Gig Economy. Springer, Singapore. https://doi.org/10.1007/978-981-16-8406-7_7

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