By intuition I am not referring to the quick, gut-level instinct that many of us experience as an unreflective sense of knowing what is best to do, or what is the best decision to make. Such gut-level instinct can be a very effective way to make spur-of-the-moment decisions or choices where quick action is needed, or when there seems no available, logical stream of thought for making a choice. But as Daniel Khaneman pointed out in his Fast and Slow Thinking, gut instinct can often be wrong, or mistaken. It is really a kind of “thinking without thinking,” and can err, where “thinking something through carefully” would lead to a very different choice or decision.
When I write here about intuition as a source of creative insight, I am referring to the long, slow, ruminative process that can result in a sudden breakthrough, or creative insight that offers an entirely new way of understanding or seeing something. This, too, comes with a sudden “aha!” sense of surprise, a sudden flash of understanding or vision that seems “to come out of nowhere,” but is accompanied by a sense of certainty far deeper and more sweeping than any certainty arrived at by logical, step-by-step thought. Indeed, that kind of logical teasing out of the “reasoning” that backs up the sudden flash of creative insight may then take hours, weeks, or years fully to work out. It may be the program for an entire lifetime’s work fully to work out what came to us in that moment of insight.
This is a slower kind of intuition that came to Newton and Einstein in physics, to Mozart and Beethoven in music, to great painters like Van Gogh and Picasso, and in their cases we call it “genius.” But perhaps less sweeping instances of it lay behind the breakthrough work of innovators like Steve Jobs, Mark Zuckerberg, and Elon Musk, great business thinkers and leaders like Frederick Taylor, Peter Drucker, Jack Welch, Jack Ma, and Zhang Ruimin. And smaller instances of it occur in daily life to gifted teachers, managers, designers, gardeners, parents, and of course, very commonly, to children. Indeed, I believe that this kind of intuitive creativity is available to us all as humans if only we know how to preserve and nurture it in ourselves. It is a very familiar skill of quantum leaders, and can be nurtured by certain qualities of mind. The quantum leadership principles that help us generate creative insights are:
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Celebration of Diversity: Many studies in neuroscience have shown that people who take in more data, who have a wider, richer range of knowledge and experiences on which the unconscious mind can ruminate and which it can see new relationships between, have more breakthrough, creative insights. Mervyn King, the former governor of the Bank of England, says about creative decision-making, “In the ordinary business of life, where we are constantly confronted with unique situations, we need a pluralism of approaches and models.”Footnote 1 Thus constant feeding of our minds, cultivating ourselves by seeking new and unfamiliar experiences or reading widely outside our usual field of interests, provides “food for creative thought.” King and his coauthor John Kay also point out that collaborative thinking in groups can further enrich the range of data and experience on which we can draw. “Successful decision making under uncertainty,” they say, “is a collaborative process….We make better decisions in groups, because in a radically uncertain world the group holds more information than any one individual.”Footnote 2
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Openness (Receptivity): If creative insights are to arise from the unconscious mind, we must still the “monkey mind” of busy daily activity and its requirement of focused, left-brain attention. We need to sit quietly, without distraction, and simply open ourselves to whatever the deeper mind might be speaking to us. Engaging in a meditation practice can be very effective. For those who find it difficult simply to sit still and be receptive, taking our “mind off things” by doing something more active that occupies concentration but has nothing to do with daily tasks or the problem we are trying to solve—like playing a game of golf, going for a walk, preparing a meal, or listening to music—can free the more intuitive mind to surface. There are many reported instances of people getting their creative breakthroughs during deep, dreaming sleep.
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Spontaneity/Openess: When we are spontaneous, we are open to the moment and whatever it brings, not allowing our minds to dwell on other things. Our full attention is on the “now.” Thus, while sitting quietly, we should, as best possible, simply be in a state of spontaneous awareness.
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Holism: Again, studies in neuroscience show that creative people have a greater tendency or capacity to see relationships between apparently unrelated thoughts or events, the associations between ‘this’ and ‘that’. And it is the sudden insight that “this” is related to “that” that leads to the emergent “aha!” experience of new discovery. If, as a normal part of our daily understanding of situations and events, we practice looking for the relationships at play, we strengthen the unconscious mind’s ability to see ever more relationships.
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Asking Fundamental Questions: People who ask more questions train their attention to look for more answers. Behind every act of creative intuition, there is a mind that asks “Why?” or “How?” or “What?” Such people are constantly, often unconsciously, searching for more new and deeper understanding.
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Ability to Reframe: By its very definition, a creative insight gained through intuition is a radical reframing of previous understanding.