Abstract
Our relationship with the marketing of food occurs spontaneously, often unconsciously and although we think we have control, the choices we make are not happening in a vacuum. The chapter examines the role of food marketing highlighting the need for a change towards facilitating a sustainability transition. It elaborates on what food marketing should be delivering to the consumer in responding to the planetary emergency from a social and individual perspective. Food marketing should be supporting ethical and sustainable products with transparency about the food production process while aiming at achieving population health and wellness.
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Marinova, D., Bogueva, D. (2022). Food Marketing in a Planetary Emergency. In: Food in a Planetary Emergency. Springer, Singapore. https://doi.org/10.1007/978-981-16-7707-6_8
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