Abstract
This chapters continues the exploration of pronouns by examining pronoun use in the political speech. We explore the differences between the inclusive and exclusive “we,” and the perils of the overuse of “I.” We discuss modal words, both strong and weak (the latter sometimes called weasel words). We review the emerging field of data mining and sentiment analysis. Lastly, we discuss the need for a more authentic language of vulnerability in organizational life.
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McHale, L. (2022). More on the Neuroscience of Words. In: Neuroscience for Organizational Communication. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-16-7037-4_9
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