Abstract
This chapter ties the ancient Aristotelian rhetorical appeals with modern systems theory, specifically David Kantor’s theory of structural dynamics. We examine a neuroscientific basis for structural dynamics, and how this might be a game-changing framework for communicators to use. We also touch on neuromania and the importance of communicators being shrewd and discerning consumers of scientific information.
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McHale, L. (2022). From Aristotle to Structural Dynamics. In: Neuroscience for Organizational Communication. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-16-7037-4_1
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DOI: https://doi.org/10.1007/978-981-16-7037-4_1
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