Emerging Practices in Science Communication in Canada

Abstract

The changing communication landscape and declining institutional support for science communication pose significant challenges for science communicators, including community disagreement about what counts as ‘good’ science communication practice. In this chapter, we investigate the emerging online practices of science communicators in Canada. We focus on how science communicators are adapting and thriving online and what they value. Using social media research tools and survey data gathered from communicators, we found that social media communicators of science in Canada are focused in areas including conservation advocacy, women in STEM, science-art and combating misinformation. Social media communicators of science were more likely to be involved in informal community networks rather than professional associations. While there were similarities, we found significant differences in emerging practices in Quebec and other provinces in Canada, and in the main representations and motivations of communicators. Popular social media communicators in Quebec tended to be associated with traditional science media platforms. Social media communicators in our study continued to value engagement, relevance, writing quality, accessibility and accuracy. However, some were also motivated to promote inclusivity, to represent diversity and to overcome marginalization through their communication. It will be important for researchers and professional organizations to better understand the role of online networks and networking for professional development and support for emerging science communication practices. Communication practices motivated by a desire to promote equity and inclusivity in STEM are also increasingly important and require more attention from science communication researchers and practitioners.