Foundations for Model Building of Intelligent Pricing Methodology

Abstract

The article presents a study of pricing at the point of sale of the major mobile provider mobile salon. Approach which is used in the study sets necessary foundations for intelligent pricing model development. This methodological paper presented the approach for development of the definition of the price, value, pricing and pricing methodology. An approach for the development of the backgrounds of pricing also included the development of the pricing mechanism structure, approaches and policies to pricing. Economic background of pricing lies in the classification of prices methodology proposed in this paper. This paper represents an important theoretical and methodological work prior to the work at the intelligent pricing model development.