Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: The Present Scenario

Abstract

Using innovative digital devices to accomplish maximum functions associated with tourism and hospitality is the key to the application of technology in the tourism and hospitality industry. Over the last decade, technology has played a very significant role in the hospitality and tourism industry and a technological revolution has been seen. The effective application of innovative technologies enhances operational performance, improves service quality and customer experience, at the same time reduces costs, automates operational tasks, and saves time. In Bangladesh, tremendous progress has been made by using technology in several sectors in the last couple of years but the technological application in the case of the country’s tourism and hospitality industry is still at the nascent level compared to the world perspective, though the phenomenon is changing. Relying on secondary works of literature, this chapter aims to present the current scenario of innovative technology applications in the tourism and hospitality industry of Bangladesh. In addressing the chapter aim a theoretical link among tourism and hospitality, innovations and technology are explored first, and then the chapter focuses on describing the importance of technology applications, their implications in the industry, and finally, it highlights on the present state of technological applications from both the global and Bangladesh perspective. The chapter concludes by generating some suggestions for the stakeholders of the tourism and hospitality industry so that they can make the best use of technology in their field.