The effectiveness of technology applications in the tourism and hospitality industry is well recognized all over the world, but the role of public and private organizations associated with the industry is not clearly visible in applying technology. This chapter explores the role of the organizations (both public and private) in technology application in the industry in the context of a developing country namely Bangladesh. In doing so, this chapter provides a detailed perspective on innovative technology by reviewing and analyzing a range of scientific journals, books, publications from the leading organizations of tourism and hospitality, newspaper articles, and website information. It is found that tourism and hospitality institutions of Bangladesh can play a vital role in applying innovative technology in many cases like marketing and promotions of tourism and hospitality offerings, ensuring the safety and security of tourists, delivering quality services, disseminating necessary information, managing tourists or guests, assuming tourists’ perceptions, providing training to employees, building employee capacity and so on. The study is expected to help the key policy-makers and planners, all public and private institutions as well as all service providers of Bangladesh in applying innovative technology effectively in the tourism and hospitality industry.
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Tripura, K., Avi, M.A.R. (2021). Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Role Analysis of the Public and Private Institutions. In: Hassan, A. (eds) Technology Application in the Tourism and Hospitality Industry of Bangladesh . Springer, Singapore. https://doi.org/10.1007/978-981-16-2434-6_13
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-2433-9
Online ISBN: 978-981-16-2434-6