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Optimization and Analysis of Cold Chain Logistics of Agricultural Products Based on Consumer Satisfaction

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Proceedings of the Eighth International Forum on Decision Sciences

Part of the book series: Uncertainty and Operations Research ((UOR))

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Abstract

With the rapid development of economy, the level of consumption of residents is constantly upgrading, and the upgrading of consumption has also promoted the development process of cold chain logistics from scratch in China. In order to better meet the needs of consumers, this paper takes consumer satisfaction as the starting point to analyze, tap the problems in the cold chain logistics network of agricultural products, and put forward targeted agricultural products cold chain logistics optimization program.

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References

  1. Yao B, Li J (2010) SWOT analysis on the development of food cold chain logistics in China. Electron test 14:85–86

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  2. Zhao J (2014) Research on the development mode of vegetable logistics centered on wholesale market – a case study of Pengzhou, Sichuan Province. Rural Econ 07:116–118

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  3. Wang J (2016) On cold chain logistics of Dalian water products from the perspective of supply and demand. Labor Secur world 32:62–63

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Acknowledgements

This research was funded by a research granted from Xuzhou University of Technology Students Innovation and Entrepreneurship Training Program (xcx2019160), and Key Projects of Natural Science Research of Jiangsu Higher Education Institutions (18KJA12001), whose support are great appreciated.

Author information

Authors and Affiliations

  1. School of Management, Xuzhou Institute of Engineering, Jiangsu, 221008, China

    Jiajia Fu, Xudong He & Xujie Yang

Authors
  1. Jiajia Fu
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  2. Xudong He
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  3. Xujie Yang
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Editor information

Editors and Affiliations

  1. School of Economics and Management, Beijing University of Chemical Technology, Beijing, China

    Xiang Li

  2. School of Economics and Management, China University of Petroleum, Qingdao, Shandong, China

    Xiaofeng Xu

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© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Fu, J., He, X., Yang, X. (2021). Optimization and Analysis of Cold Chain Logistics of Agricultural Products Based on Consumer Satisfaction. In: Li, X., Xu, X. (eds) Proceedings of the Eighth International Forum on Decision Sciences. Uncertainty and Operations Research. Springer, Singapore. https://doi.org/10.1007/978-981-16-1380-7_2

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