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Influence of Customer Relationship Management for the Success of E-Business

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Information and Communication Technology for Competitive Strategies (ICTCS 2020)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 191))

Abstract

Customer relationship management has recently been one of the key factors in the success of many organizations. Organizations have realized the importance of customer satisfaction and are integrating their operations with that of customer relationship to serve the customers in a better way. This paper seeks to understand the importance of CRM in e-business. It also talks about the importance of customer relationship for an organization in its growth. Relationship marketing has been studied to show how customer relationship management software can be made use of for the benefit of an organization.

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Correspondence to Amala Siby .

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Siby, A., George, J.P. (2022). Influence of Customer Relationship Management for the Success of E-Business. In: Joshi, A., Mahmud, M., Ragel, R.G., Thakur, N.V. (eds) Information and Communication Technology for Competitive Strategies (ICTCS 2020). Lecture Notes in Networks and Systems, vol 191. Springer, Singapore. https://doi.org/10.1007/978-981-16-0739-4_45

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