Abstract
We are not aware of the vast majority of the cuts when watching media content. However, they affect our perception. This research analyzes the effects of cuts in synchronization (phase locking value, PLV) and Granger causality in 36 subjects, using electroencephalography (EEG) techniques. The PLV was studied as a phase synchronization index for the cut in theta, alpha, beta, and low gamma bands, before (from −500 to 0 ms) and after (from 0 to 500 ms) the cut. We found differences for the theta band in frontal, central, and occipital areas. We also evaluated the PLV depending on the style of edition in which cuts are inserted: The style of edition did not affect brain synchrony. Analyzing Granger causality differences for the 500 ms before the cut and 500 ms after the cut, we found Granger causality before the cut higher than after it. The style of edition seems not to affect causality either. This study proposes a new way to approach the study of media perception.
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Andreu-Sánchez, C., Martín-Pascual, M.Á., Delgado-García, J.M., Gruart, A. (2021). Synchronization and Granger Causality Associated to Audiovisual Cuts. In: Lintas, A., Enrico, P., Pan, X., Wang, R., Villa, A. (eds) Advances in Cognitive Neurodynamics (VII). ICCN2019 2019. Advances in Cognitive Neurodynamics. Springer, Singapore. https://doi.org/10.1007/978-981-16-0317-4_17
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