Abstract
The discussions in online groups and communities that share a common identity and interest can provide useful insights into various attributes and behaviors of the group as well as their beliefs and thinking. Such discussions may also be useful to make preliminary conjectures and hypotheses about the wider community they identify with. Accordingly, this paper seeks insights from an extended group chat among the alumni of a design school of a reputed institute over a logo rebranding exercise commissioned by their alma mater. An almost collective sense of dissatisfaction among the design alumni with the approved rebranded logo of their alma mater ensured that the discussion extended over a month, providing a rich volume of data and discussion to analyze and reflect on. While the situation was somewhat unique because of the sentiments attached to their alma mater, the range of discussions covered several comments on the outcomes (designs), process, and people (stakeholders). Therefore, this paper presents a preliminary analysis of the discussion. This analysis sought to gain insights into their thinking and beliefs, both as individuals as well as a group. Implications of the findings for design education as well as participation in online communities are discussed.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Shove, E., Pantzar, M., Watson, M.: The Dynamics of Social Practice: Everyday Life and How it Changes. Sage Publications, London (2012)
Shum, S.B., Ferguson, R.: Social learning analytics. Edu. Tech. Soc. 15(3), 3–26 (2012)
de Wever, B., Schellens, T., Vallcke, M., van Keer, H.: Content analysis schemes to analyze transcripts of online asynchronous discussion groups: a review. Comput. Educ. 46(1), 6–28 (2006)
Dong, H., Cheung Hui, S., He, Y.: Structural analysis of chat messages for topic detection. Online Inf. Rev. 30(5), 496–516 (2006)
Gero, J.S., McNeill, T.: An approach to the analysis of design protocols. Des. Stud. 19(1), 21–61 (1998)
Blake, C., Scanlon, E.: Analysing online discussions in educational and work-based settings. In: Proceedings’s of the 9th International Conference on Networked Learning 2014, pp. 25–32 (2014)
Vaismoradi, M., Turunen, H., Bondas, T.: Content analysis and thematic analysis: implications for conducting a qualitative descriptive study. Nurs. Health Sci. 15(3), 398–405 (2013)
Gu, N., Singh, V., London, K., Lijiljana, Taylor, C.: BIM: Expectations and a Reality Check. In: Unknown, (ed.) 12th International Conference on Information Technology in Construction, 2008, Beijing, China: QUT Digital Repository (2008)
Ball, L., Pollard, E., Stanley, N.: Creative Graduates, Creative Futures. Report for Council for Higher Education in Art and Design, London (2010)
Chew, C., Eysenbach, G.: Pandemics in the age of twitter: content analysis of tweets during the 2009 H1N1 Outbreak. PLoS ONE 5(11), e14118 (2010)
Ericsson, K.A., Simon, H.A.: Protocol Analysis: Verbal Reports as Data. The MIT Press (1984)
Heritage, J.: Conversation analysis: methodological aspects. In: Quasthoff, U.M. (ed.) Aspects of Oral Communication, pp. 391–418. Walter de Gruyter, Berlin/New York (1995)
Giles, D., Stommel, W., Paulus, T., Lester, J., Reed, D.: Microanalysis of online data: the methodological development of ‘“digital CA.”’ Dis. Context Media 7, 45–51 (2015)
White, M.D., Marsh, E.E.: Content analysis: a flexible methodology. Lib. Trends 55(1), 22–45 (2006)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Singh, V., Srinivasan, V. (2021). Patterns and Insights From a Design Group’s Mobile Chat–Preliminary Findings and Commentary on Participation in Online Communities. In: Chakrabarti, A., Poovaiah, R., Bokil, P., Kant, V. (eds) Design for Tomorrow—Volume 2. Smart Innovation, Systems and Technologies, vol 222. Springer, Singapore. https://doi.org/10.1007/978-981-16-0119-4_40
Download citation
DOI: https://doi.org/10.1007/978-981-16-0119-4_40
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-0118-7
Online ISBN: 978-981-16-0119-4
eBook Packages: EngineeringEngineering (R0)