Abstract
In this study, a maternal healthcare illustration book to convey the message and create awareness on key maternal and child health problems to semiliterate rural pregnant women was developed and evaluated. Appropriate maternal and child healthcare information was collected, segregated, and conceptualized for the book design. The book design process included initial pencil sketches followed by refinement and digital rendering of visuals with color on photoshop software. Finally, adding text messages to support visuals. The evaluation experiment consisted of a literacy test (S-TOFHLA) and comprehension test on one hundred and six rural pregnant women, performed with ASHA’s assistance (Accredited social health activist). The study was conducted at two rural health centers in Kanpur, India, followed by pretest and post-test on two groups, one control and one experimental. Participants were chosen randomly under control and experimental group, 53 pregnant women to each group. Pregnant women in the intervention group received maternal and child health illustration books as a visual information aid. A comparison result showed that pregnant women in the experimental group received a significantly higher score than the control group in terms of comprehension of messages and compliance.
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Kumar, R., Roy, S.T. (2021). A Study on Design of an Illustrated Book for Communicating Maternal and Child Health to Semiliterate Rural Women of Kanpur, India. In: Chakrabarti, A., Poovaiah, R., Bokil, P., Kant, V. (eds) Design for Tomorrow—Volume 3. Smart Innovation, Systems and Technologies, vol 223. Springer, Singapore. https://doi.org/10.1007/978-981-16-0084-5_66
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