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Campaign Design to Nudge Men in Public Spaces in Order to Reduce the Crime Rate Against Women

Part of the Smart Innovation, Systems and Technologies book series (SIST,volume 223)

Abstract

Incidents like groping, eve-teasing, etc. are becoming common in public spaces of cities like Delhi. Females are not able to defend themselves in these situations due to various reasons. The research was conducted with the objective to understand what can be done for females in order to protect them. The results of the research emphasized the direction of awareness amongst offenders. It was also revealed that current self-defence solutions are not readily accepted by most of the Indian females. After considering the psychology of both offenders and victims through surveys and the literature review, social nudge was taken as a concept to design the campaign graphics in the public spaces. Graphic concepts were created to tap into the offender’s mind by redirecting the flow of thoughts while in public space.

Keywords

  • Eve-teasing
  • Campaign
  • Social nudge
  • Public spaces

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References

  1. National Crimes Record Bureau: Crime Against Women. Ministry of Home Affairs, India (2013). Online at: https://ncrb.gov.in/StatPublications/CII/CII2013/Chapters/5-Crime%20against%20Women.pdf

  2. National Crimes Record Bureau: Crime Against Women (2016). Ministry of Home Affairs, India. Online at: https://ncrb.gov.in/StatPublications/CII/CII2016/pdfs/NEWPDFs/Crime%20in%20India%20-%202016%20Complete%20PDF%20291117.pdf

  3. Leonard, T.C.: Richard H. Thaler, Cass R. Sunstein, Nudge: improving decisions about health, wealth, and happiness (2008)

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  5. Talboys, S.L., Kaur, M., Vanderslice, J., Gren, L.H., Bhattacharya, H., Alder, S.C.: What is eve teasing? A mixed methods of study of sexual harassment of young women in the rural context (2017). https://doi.org/10.1177/2158244017697168

  6. Manglik, T.: The problem with self defense: because prevention is better than cure (2017). https://feminisminindia.com/2017/02/22/feminist-critique-self-defense/

  7. Campaign design. https://www.google.com/

  8. Shpancer, N.: When Men Attack: Why (and Which) Men Sexually Assault Women (2019). Available at: https://www.psychologytoday.com/intl/blog/insight-therapy/201902/when-men-attack-why-and-which-men-sexually-assault-women. Accessed: 2nd Dec 2019

  9. Burgess, A., Corwell, N.A.: Understanding violence against women (1996). Available at: https://www.nap.edu/read/5127/chapter/5#59

  10. Icons: https://www.flaticon.com/

  11. Timmons, H.: Why do group of men attack lone women? (2012). Available at: https://india.blogs.nytimes.com/2012/12/20/understanding-the-psychology-of-gang-rape/

  12. Images: https://www.google.com/

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Correspondence to Upasna Sehji .

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Sehji, U., Banerjee, S. (2021). Campaign Design to Nudge Men in Public Spaces in Order to Reduce the Crime Rate Against Women. In: Chakrabarti, A., Poovaiah, R., Bokil, P., Kant, V. (eds) Design for Tomorrow—Volume 3. Smart Innovation, Systems and Technologies, vol 223. Springer, Singapore. https://doi.org/10.1007/978-981-16-0084-5_27

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  • DOI: https://doi.org/10.1007/978-981-16-0084-5_27

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-16-0083-8

  • Online ISBN: 978-981-16-0084-5

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