Abstract
The paper focuses on the aesthetic assessment and evaluation of the designed product forms. The emphasis was on whether narrative improved the expressive qualities and the unity of the designed artifacts. The story seems to be the condition that guarantees the unity of the object, and at the same time, gives the product form its structure by connecting and merging lines, colors, shapes, and volumes of the experience into a new form. This merging is what philosopher John Dewey called aesthetic experience. Aesthetic experience has a central focus, in which attention is upon intensity and unity of the object, where unity is a matter of coherence and completeness. The study results confirm that using narratives at the design process’s conceptualization phase structured the perception and organized designers’ own experience to generate the product form.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Hayakawa, S.I.: Domesticating the invisible. In: Kepes, G. (ed.) The New Landscape in Art and Science, pp. 64–67. Paul Theobald and Co., Chicago (1956)
Lannoch, H., Lannoch, H.J.: Towards a semantic notion of space. Des. Issues 40–50 (1989)
Bruner, J.: Acts of Meaning, p. 56. Harvard University Press, Cambridge (1990)
Narayan, K.: Storytellers, saints, and scoundrels: folk narrative in hindu religious teachings, p. 224. University of Pennsylvania Press, Philadelphia (1989)
Leddy, T., Leddy, T.: Dewey’s aesthetics. The Stanford Encyclopedia of Philosophy (Winter 2016 Edition), Zalta, E.N. (ed.), 29 Sept 2006. Retrieved from https://stanford.library.sydney.edu.au/archives/sum2010/entries/Dewey-aesthetics/
Norman, D.A.: Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books, New York (2004)
Desmet, P., Ortiz, N.J., Schoormans, J.: Product personality in physical interaction. Des. Stud. 29(5), 458–477 (2008)
Govers, P.C.: Product Personality, p. 165 (2004). Retrieved from 1: uploads/1/2/3/9/12391484/full_copy_product_personality.pdf
Worth, S.E.: Narrative Understanding & Understanding Narrative (2004). Retrieved from https://www.contempaesthetics.org, https://digitalcommons.risd.edu/liberalarts_contempaesthetics/vo12/iss1/9/
Blijlevens, J., Thurgood, C., Hekkert, P., Chen, L.L., Leder, H., Whitfield, A.T.: The aesthetic pleasure in design scale: the development of a scale to measure aesthetic pleasure for designed artifacts. Psychol. Aesthet. Creat. Arts 11(1), 86–98 (2017). https://doi.org/10.1037/aca0000098
Crilly, N., Moultrie, J., Clarkson, P.J.: Seeing things: consumer response to the visual domain. Design Studies, pp 547–577 (2004)
Hannah, G.G.: Elements of Design Rowena Reed Kostellow and the structure of visual relationships, p. 27. Princeton Architectural Press, New York (2002)
Itten, J.: Design and Form. The Basic Course at the Bauhaus, Johannes Itten, p. 17. Thames and Hudson, London (1967)
Sibley, F.: Aesthetic concepts. Philos. Rev. 68(4), 421–450 (1959)
Beardsley, M.C.: Aesthetics. Problems in the Philosophy of Criticism. Harcourt, Brace & Word, Inc., New York (1958)
Sethi, S.: Every design tells a story. In: ICERI2015 Proceedings, pp. 6529–6535 (2015). IATED Publications, Seville. Retrieved from https://library.iated.org/publications/ICERI2015
Naukkarinen, O.: Why Beauty Still cannot be measured. Contemporary Aesthetics, 8. Maine, Maine State, U.S.A., 16 Sept 2010. Retrieved from contempaesthetics.org: https://digitalcommons.risd.edu/liberalarts_contempaesthetics/vol8/iss1/7/
Bruner, J.: Acts of Meaning, p. 58. Harvard University Press, Cambridge (1990)
Lawson, B.: How Designers Think, pp. 278–279. Architectural Press, Oxford (2006)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Sethi, S. (2021). Narrative—A Vehicle to Generate Product Form. In: Chakrabarti, A., Poovaiah, R., Bokil, P., Kant, V. (eds) Design for Tomorrow—Volume 3. Smart Innovation, Systems and Technologies, vol 223. Springer, Singapore. https://doi.org/10.1007/978-981-16-0084-5_12
Download citation
DOI: https://doi.org/10.1007/978-981-16-0084-5_12
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-0083-8
Online ISBN: 978-981-16-0084-5
eBook Packages: EngineeringEngineering (R0)