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Climate Change Communication in Southeast Asia from Journalist Perspective in the Context of Thailand: Raising Awareness by Environment Communication

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Social Transformations in India, Myanmar, and Thailand: Volume I

Abstract

South East Asia is severely affected by climate change, but most citizens and countries are not ready to face climate change problems. This is partly due to the fact that climate change communication is highly complex and related to various dimensions: political, economic, social, human oriented, and scientific dimensions. The mass media are struggling to communicate this complexity to the public. Globally, climate change news is increasing with great statistical significance; however, statistics show that the public still lack knowledge of this. It is apparent that climate change news puts emphasis on describing massive economic impacts and violence resulted from disasters. Human-oriented reporting is absent in the reporting so agenda setting and framing for the news are important factors in creating awareness of the significance of the problems and building collaboration to tackle existing and future problems.

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Notes

  1. 1.

    USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential. Information from WHO WE ARE on https://www.usaid.gov/who-we-are.

  2. 2.

    The Asian Development Bank was conceived in the early 1960s as a financial institution that would be Asian in character and foster economic growth and cooperation in one of the poorest regions in the world. ADB assists its members, and partners, by providing loans, technical assistance, grants, and equity investments to promote social and economic development. ADB is composed of 67 members, 48 of which are from the Asia and Pacific region. Information from WHO WE ARE on https://www.adb.org/about/main.

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Chainan, P., Sutthisima, V. (2021). Climate Change Communication in Southeast Asia from Journalist Perspective in the Context of Thailand: Raising Awareness by Environment Communication. In: Yamahata, C., Seekins, D.M., Takeda, M. (eds) Social Transformations in India, Myanmar, and Thailand: Volume I. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-15-9616-2_6

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