Abstract
Nowadays different electronic systems are used to acquire customers for transport an logistics services. The article aims to analyze these systems and examine the opinions of transport and logistics company owners concerning the possibilities of using integrated tools. Its primary objective was an attempt at obtaining an answer to the questions that concerned, among others: the impact of integrated electronic systems on processes related to customer acquisition, and the main benefits that the companies may derive from use of freight exchange services. To this end the selected freight exchanges were characterized. The survey questionnaire was developed, that was applied to marketing research among those owners of TSL companies, that use the services of freight exchange platforms in Latvia. The research revealed that owners of transport companies were willing to adopt the use of integrated electronic systems in the process of customer acquisition. The selected functions of such systems were also determined, with the preferences of their potential users.
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The article was based on research carried out under the project entitled “RTF – Using ferry real time information to optimize intermodal transport chains in the Baltic Sea Region” performed within Interreg BSR program.
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Wiktorowska-Jasik, A., Filina-Dawidowicz, L., Cernova-Bickova, A., Możdrzeń, D., Bickovs, D. (2021). Integrated Electronic Systems for Acquisition of Customers for Transport and Logistics Services. In: Scholz, S.G., Howlett, R.J., Setchi, R. (eds) Sustainable Design and Manufacturing 2020. Smart Innovation, Systems and Technologies, vol 200. Springer, Singapore. https://doi.org/10.1007/978-981-15-8131-1_46
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