Abstract
The popularity of parent-child travel cannot drive the sales of children’s luggage well. This is because the design of current children’s luggage cannot satisfy the expectations of parents. Products with novelty and versatility are more likely to appeal to consumers and meet consumers’ needs in pursuit of high quality of life. Therefore, new values need to be created for children’s luggage to increase its competitive advantage. However, the methods for creating values for a new product are still lacking. To support the sales of children’s luggage and its industrial development, this study aims to show the way the Kansei Engineering methodology targets children’s luggage to create new values in a new perspective. A total number of 26 new values of children’s luggage were selected for evaluation. The framework of creating values for new children’s luggage in this study can improve the attractiveness of a product. Consequently, the children’s luggage as well as other kinds of products that are facing elimination can have a chance of development.
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Acknowledgements
The authors gratefully acknowledge the support of Faculty of Design and Architecture, Universiti Putra Malaysia for this study. The authors gratefully acknowledge the support from the School of Management, Guangdong Industry Polytechnic, Xingangxilu 152, Guangzhou, China in the research.
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Wang, M., Shaari, N., He, Y. (2020). Creating New Values for Children’s Luggage Using Kansei Engineering Methodology. In: Shoji, H., et al. Proceedings of the 8th International Conference on Kansei Engineering and Emotion Research. KEER 2020. Advances in Intelligent Systems and Computing, vol 1256. Springer, Singapore. https://doi.org/10.1007/978-981-15-7801-4_21
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DOI: https://doi.org/10.1007/978-981-15-7801-4_21
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