Abstract
Social networking sites(SNS) are conducive for information to go viral because numerous users are using SNS to receive and share information conveniently and efficiently. Therefore, SNS have become an important venue for businesses to diffuse information. However, there is a lack of a systematic and comprehensive research on individual retweeting behavior, which plays a fundamental role in information propagation on SNS. To bridge the research gaps and get an deeper understanding of individual retweeting behavior, this chapter proposes four research questions around this behavior, which are dealt with one by one in the following chapters. Specifially, Sect. 1.1 introduces the research background and raises research questions that fascinate us throughout the study. Sect. 1.2 elaborates both theoretical significance and practical significance of our research. Section 1.3 presents the detailed contents of our research and the structure of this monograph. The research methods adopted in this research are also briefly introduced. Finally, Sect. 1.4 summaries main innovation of our research and contributions.
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Notes
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@keithurbahn, http://twitter.com/keithurbahn.
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In this work, the term “disseminate”, “retweet” and “share” are used interchangeably, referring to sharing an other-sourced tweet to all one’s followers.
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Take Twitter as an example, home timelines are what every Twitter user sees on their home page by default—a stream of tweets from all the people they follow, which gets updated in real time.
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An individual can subscribe to other users to receive their updates timely. And these users are this individual’s followees, also called friends in this paper.
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Shi, J., Lai, K.K., Chen, G. (2020). Introduction. In: Individual Retweeting Behavior on Social Networking Sites. Springer, Singapore. https://doi.org/10.1007/978-981-15-7376-7_1
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