Abstract
Issues may be categorized over the cases in two stances (adjustment, strategic) and three types of action (active, reactive, proactive), some seeking operational approval in the Japanese market, whereas others (sometimes the same) offering more strategic and environment-shaping perspectives. Attempts to reactively modify or block laws or regulatory initiatives are also present, hence allowing the whole range of possible CPA stances to be covered.
From the perspective of the Balance of Coalition tool, the most important observation that can be made is that, despite the priority given to firms as individual, pure individual CPA is rare or limited to certain issues. This is also in line with a general feature of CPA, that is, being extremely local in its implementation, not easily transferable or globally manageable, although the general process can be understood as universal. The necessity of a local partner is reinforced by the liability of foreignness: to gain interest from a local politician, a local constituent must be implied, and this is often done by the Japanese clients of foreign firms who will benefit from the CPA actions and are the best lobbyists.
The Balance of Influence tool indicates that most of the cases are situated on the persuasion rather than pressure side. Widely shared phantasms and prejudices in many cultures are that CPA and lobbying are about pressure and money. When asked about the phenomenon, many people tend to imagine bribery and almighty multinational companies leading the world from under the surface in a perfect illustration of conspiracy theory.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Kasumigaseki, a Tokyo district, metonym for the bureaucracy as opposed to Nagatacho, seat of the elected government.
- 2.
Judicial actions are used chiefly where common or administrative law governs, to enforce rights, address unfair competitive practices, protect intellectual property and so on.
References
Bonardi, J. P., Hillman, A., & Keim, G. (2005). The Attractiveness of Political Markets: Implications for Firm Strategy. Academy of Management Review, 30(2), 397–413.
Dahl, R. A. (1957). The Concept of Power. Behavioral Science, 2(3), 201–215.
Dahl, R. A. (1963). Modern Political Analysis. Englewood Cliff, NJ: Prentice Hall.
Dahl, R. A., & Stinebrickner, B. (2003). Modern Political Analysis (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Nye, J. S. (2004). Soft Power. New York: Public Affairs.
Tiedemann, A. (2009). EU Market Access Team: New Instruments to Tackle Non-tariff Barriers to Trade. EU Diplomacy Paper. College of Europe.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2020 The Author(s)
About this chapter
Cite this chapter
Romann, E. (2020). Case Study. In: Nonmarket Strategy in Japan. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-15-7325-5_6
Download citation
DOI: https://doi.org/10.1007/978-981-15-7325-5_6
Published:
Publisher Name: Palgrave Macmillan, Singapore
Print ISBN: 978-981-15-7324-8
Online ISBN: 978-981-15-7325-5
eBook Packages: Business and ManagementBusiness and Management (R0)