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Searching the Seven Seas: Investigating Western Australia’s Cape Naturaliste Surfing Tribe as a Surf-Tourism Paradigm

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Consumer Tribes in Tourism

Abstract

A byzantine phenomenon, surfing has escalated from a countercultural lifestyle into mainstream. Surfing populations exist as tribes, isolated by time and space, distinguishable by beliefs, values, history and ecology. These subsets operate as idiosyncratic subdivisions of the wider parent surfing culture. Western Australia’s Cape Naturaliste surfing tribe is an example of this paradigm. Motivated by fun and driven by the search, the Cape Crusaders travel the planet to consume surfing. Surf tourism is big business, and like most surfing tribes, the Cape Naturaliste crew visit diverse destinations to supress their appetite for riding the cliché perfect wave. Using ethnography and autoethnography methodology as the basis of socio-cultural investigation, this chapter explores the Cape Naturaliste wave riders as a surf-tourism tribe, identifying and examining the motives and mechanisms for their travel predilection.

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Correspondence to Robert A. Holt .

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Holt, R.A. (2021). Searching the Seven Seas: Investigating Western Australia’s Cape Naturaliste Surfing Tribe as a Surf-Tourism Paradigm. In: Pforr, C., Dowling, R., Volgger, M. (eds) Consumer Tribes in Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-15-7150-3_15

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