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Suggestions for Tourism Marketing Education and Research Development in Bangladesh

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Tourism Policy and Planning in Bangladesh
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Abstract

Tourism industry, having immense potential is being considered as one of the most emergent economic sectors of Bangladesh. But, without being backed by an educated and groomed workforce, this sector cannot gain competitive edge and sustainable growth. Though graduate unemployment rate is increasing in the market, this industry lacks in tourism professionals and entrepreneurs. So, at one side, this surplus human resources need to be converted to human capital by creating dynamic job sectors. On the other side, prudent and structured curriculum should be in place; those create educated and knowledgeable individuals who are occupationally functional to work in tourism industry. This chapter reviews the existing tourism marketing education and research development status in Bangladesh. Research initiatives prescribing suggestions for development of tourism marketing education and research are very few in numbers; which is necessary to build up indigenous knowledge on tourism services. Purpose of this chapter is to provide appropriate suggestions in this regard. This chapter finds out that, for development of tourism marketing education and research in Bangladesh, there is lack of coordination among different stakeholders of the industry. The chapter recommends that the existing tourism marketing education needs radical transformations, including curriculum, program offering, pedagogy, andragogy, research, training and learning environment. The chapter concludes that flourishment of marketing research and education facilities will open ways for national and international opportunities in tourism market both in tourism business and profession and create great impact in generating GDP of the country through skilled human capital.

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Correspondence to Yeasmin Islam .

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Islam, Y., Akthar, N. (2020). Suggestions for Tourism Marketing Education and Research Development in Bangladesh. In: Rahman, M.SU., Hassan, A. (eds) Tourism Policy and Planning in Bangladesh. Springer, Singapore. https://doi.org/10.1007/978-981-15-7014-8_13

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