Abstract
The Internet industry is developing rapidly, and competition among various home appliance websites is fierce, improve the user's shopping experience in the website is the first urgent issue. Website interface as the main medium of user data exchange of information, to a large extent, affects the user experience and purchase intention. In this study, representative websites A and B were selected, and six groups of website interfaces that were representative in terms of design location were selected at the same time. In addition, using eye movement experiment to evaluate the usability of home appliance website interface perception, subjective perceived usability and objective eye movement indicators were measured and compared and analyzed. The experimental results show that site A and site B have significant differences in eye movement indicators, site A has a reasonable design in terms of commodity classification and login mode, while site B has a better design in terms of login, registration, customer service contact, delivery address, and after-sales content display than site A. Overall, site B has a relatively reasonable layout of functional areas.
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Acknowledgements
This work is supported by the National Natural Science Foundation, No. 71403204,71673220; Shaanxi Science and Technology Department of Youth Programs, No. 2020JQ760, for this study. The authors are also grateful to the experts who participated in the expert opinion study for their time and efforts.
Compliance with Ethical Standards
The study was approved by the Logistics Department for Civilian Ethics Committee of Xi’an University of Science and Technology.
All subjects who participated in the experiment were provided with and signed an informed consent form.
All relevant ethical safeguards have been met with regard to subject protection.
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Yuan, X., Zhang, M., Sun, L., Tian, Q. (2020). Research on User Interface Perception Usability Evaluation of B2C Retailers in Large Appliances. In: Long, S., Dhillon, B.S. (eds) Man-Machine-Environment System Engineering. MMESE 2020. Lecture Notes in Electrical Engineering, vol 645. Springer, Singapore. https://doi.org/10.1007/978-981-15-6978-4_85
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DOI: https://doi.org/10.1007/978-981-15-6978-4_85
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