Abstract
This chapter evaluates the role of small actors in Tokyo’s creative ecosystem. It starts by describing the challenges they face in Tokyo’s economic environment. Then, it continues with a critical reflection on creative precarity, the characteristics of the creative ecosystem, and specific aspects of behavioral economics in the form of cost-benefit analysis. Theory is linked to practice, laying the ground for the analysis and interpretation of the on-terrain data on the contextual conditions that are part of the everyday routine for small creative actors in Tokyo.
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Ursic, M., Imai, H. (2020). Going Small Matters: The Role of Small Creative Actors in Tokyo’s Creative Ecosystem. In: Creativity in Tokyo. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-15-6687-5_4
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