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Communication Software and Networks pp 55–60Cite as

Usage of Web Mining for Sales and Corporate Marketing

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Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 134))

Abstract

The usage of web has grown to a big extent recently. Web is not only a source of information but is also a great platform to run a business successfully. Some of the major usage of web in E-commerce is retail, sales, and marketing areas. One of the technologies which serve as a tool in these areas is web mining. The process of data mining is to extract the required patterns of information in big database. Web mining is one of the categories of data mining. It uses data mining techniques for extracting interesting information from web. The main goal of this paper is to study the web mining in detail and to learn its usage in corporate sales and marketing.

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Author information

Authors and Affiliations

  1. Computer Science and Engineering, Lincoln University College, Petaling Jaya, Malaysia

    Shivani Yadao

  2. Computer Science and Engineering, SCETW, Hyderabad, India

    A. Vinaya Babu

  3. Lincoln University College, Petaling Jaya, Malaysia

    A. Vinaya Babu

Authors
  1. Shivani Yadao
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  2. A. Vinaya Babu
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Corresponding author

Correspondence to Shivani Yadao .

Editor information

Editors and Affiliations

  1. School of Computer Engineering, Kalinga Institute of Industrial Technology, Deemed to be University, Bhubaneswar, Odisha, India

    Suresh Chandra Satapathy

  2. Department of Electronics and Communication Engineering, Shri Ramswaroop Memorial Group of Professional Colleges (SRMGPC), Lucknow, Uttar Pradesh, India

    Vikrant Bhateja

  3. Department of Computer science and Engineering, Anil Neerukonda Institute of Technology and Sciences, Visakhapatnam, Andhra Pradesh, India

    M. Ramakrishna Murty

  4. Dean of Graduate School, Duy Tan University, DaNang, Vietnam

    Nguyen Gia Nhu

  5. Professor in Computer Science and Engineering, Lendi Institute of Engineering and Technology, Visakhapatnam, Andhra Pradesh, India

    Jayasri Kotti

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© 2021 Springer Nature Singapore Pte Ltd.

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Cite this paper

Yadao, S., Vinaya Babu, A. (2021). Usage of Web Mining for Sales and Corporate Marketing. In: Satapathy, S.C., Bhateja, V., Ramakrishna Murty, M., Gia Nhu, N., Jayasri Kotti (eds) Communication Software and Networks. Lecture Notes in Networks and Systems, vol 134. Springer, Singapore. https://doi.org/10.1007/978-981-15-5397-4_7

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  • DOI: https://doi.org/10.1007/978-981-15-5397-4_7

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-5396-7

  • Online ISBN: 978-981-15-5397-4

  • eBook Packages: EngineeringEngineering (R0)

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